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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings at 1-800-852-8900 Blog


What is a Domain Name | What Domain Should I Get for My Business?


It All Starts With The Right Domain Name

Just like you have a street address for your home or business, a domain name is your address on the internet. Like a street address directs people to your home, restaurant, or business, a domain name directs people to your website. Taking this analogy further, just like in real estate, not all addresses are the same; location, location, location. 

Your domain name is the foundation for your business online.

The selection of the right domain name for your business could make the difference between the success and failure.  You want to start your business off with every single advantage and as stated above, not all domain names are not equal.

While a great company name is extremely important, it is of little use, unless you own the domain name that it matches. We'll explain why, but first let's cover some domain fundamentals.

What is a Premium Domain Name?

A premium domain names directs your audience to your website quickly and easily. Premium domain names are short, memorable, easy-to-spell, easy-to-pronounce, hyphen-free … and ALL premium domain names end in dot-com.

There are over 100 million domain names registered worldwide … but only a small fraction of these are premium domains. Like beach-front property, there are a finite number of premium domain names out there.

The dot-com domain extension has become the gold standard of internet commerce. It is the most recognized and respected global internet extension. There have been and will continue to be more and more domain extensions (ie - .US, .biz, .ie) released adding to the confustion. This has only lead to the importance of the dot-com domain extension.

Your audience has come to expect that ...

Exact Match dot-com Domains

Your domain name must exactly match the name of your business. (e.g. Walmart = NOT

Exact Match Domains
Your primary domain name must end in dot-com. (e.g. NOT,, or


100% of Fortune 500 companies own their exact-match dot-com domain name. A company may own additional extensions like .org, .net,, or .ca, but they must own the dot-com as their primary domain address.

There will also be thousands of new domain extensions (like .museum, .realtor, .menu, .uno and .build) released in the upcoming months that will likely cause more consumer confusion and increase the importance of the dot-com extension.

Click here to learn more about the impact of these new domain name extensions: New Domain Extensions

7 Characteristics of a Premium Domain Name ...

  • Short in Length - The domain should be fewer than 11 characters.
  • Memorable - Simple to recall.
  • Easy-to-Spell - No odd or confusing spellings.
  • Easy-to-Pronounce - Just rolls off the tongue.
  • Hyphen-Free - No Hyphens or non-alphabetic characters.
  • Dot-Com - Must have the dot-com extension.
  • Exact-Match - Domain name must be the same as the company name.

Examples of Premium Domains:

why domain names are important to your business

Invest in a Premium Domain

Keeping with the real estate analogy, a great beach-front parcel of land is more valuable than inland property. In business, a premium domain name is more valuable than an ordinary domain.

Owning a premium domain name can be expensive. It's important to keep in mind that your investment in a premium domain name is a powerful, permanent and valuable foundation on which to build your brand. There are some key reasons to invest in a premium domain name ...

Foundation for a strong brand
Foundation for a Strong Brand - Great companies are built on the foundation of a premium domain. Your brand name and domain name must be the same. If it’s not, you’re going to be sending people to the wrong business.


recognized domain name authority
Recognized Authority - Premium domains evoke confidence and authority.  If you have anything other than the dot-com domain name extension, no one is going to take you seriously.  Your business can not have a .biz, .co, or even a .net domain name.  People assume that all serious business have dot-com domain names.


higher seo rank
Higher Search Rank - Descriptive and creative dot-com domain names usually rank higher in search engine results. Don’t just take our word for it, type a phrase into any search engine and see what domain extension is on top.


better domain name, better global reach
Global Reach - Universally recognized worldwide as the gold standard. With more and more domain name extension being released, including country code extensions, the dot-com extension has become THE globally recognized universal business extension.


what is a domain name extension
Dot-Com Expectation - Your audience expects to find your company with a dot-com extension. If you have any domain name extension other than the dot-com you’re simply going to be sending your potential customers to the wrong website and that may be your competitors.


what makes a domain name a valuable asset
Valuable Asset - Premium domains are a powerful investment tool and resource. Like real estate it’s all about location and when it comes to domain names, and good dot-com domains are like waterfront property, there’s only so many, making them retain their value more than any other domain extension.


Find The Right Premium Domain Name for Your Business

Finding the right domain name at the right price has never been easier ...

You can find thousands of ready-to-use domain names in domain name database. Just click on this link to search for the perfect premium domain name. Every business name you find on our site come complete with the exact match dot-com domain.

domain name examples

Whatever your new company needs, we are here to help you find a cool "premium" domain name at a great price. Call Brandings® Brand Development Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail:

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