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Our experts share insights on naming, branding and starting a new venture.
Trap: Picking a Name That's Not Your #1 Choice.
If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.
Tip: Don't Be Different, Be Outstanding.
Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.
Trap: Don't Use Hyphens or Dashes in Your Domain Name.
If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. Theyâ€™re also incredibly difficult to communicate and youâ€™re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!
Tip: Harmonize Your Company Name With Your Strategic Objectives.
Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.
Check back regularly for new start-up tips and traps to be avoided.
It sure makes us happy when our clients succeed. We get a tingle every time we see the name Zipvan™ on a truck zipping its way through the city. We're oh-so-proud to witness the explosive growth of Testoril™ in the nutritional supplement market. We beamed watching Testoril™ spokesman Brian Gay win the 2013 Human Challenge -- wearing his Testoril™ logo shirt. And we're in awe of the remarkable growth of Diply.com -- now the 30th most visited site in the USA!
Brandings® is honored to have played a role in naming these firms -- but our hats are off to the folks that did the heavy lifting. Each company had a remarkable team that transformed an uber-cool name into a category-dominant enterprise. We congratulate each firm -- we'd love to add your start-up to our success pantheon.
"I can't believe how quickly you revised the logo for my company ... your graphics team really came up with some very cool design options. Thank you!" Rakish S., India
"Brandings made everything so easy. We got a great company name and domain that fit us perfectly. And we appreciate your patience during the logo creation process. Everyone at Brandings was so talented and great to work with. We love our new name and logo!"
Michael H., USA
"Thanks for all the great company naming tips and suggestions. You've given me a lot to think about when picking a name for my new business." F. Bidon, USA
"We were very impressed with our Project Manager and all the work that was undertaken. He met every deadline and served us at the very highest level. We sincerely appreciate his commitment and dedication. We extend our greatest thanks." Mohamed, P., Egypt
"Brandings did a fantastic job naming two of our products. Their work has been terrific on a wide variety of projects -- brand development, website design, packaging and point-of-purchase displays. The Brandings team has been wonderful to work with and an exceptional marketing partner."
Joe T., USA
"Wow! I've searched everywhere. You have the biggest catalog of company names. We now have a name that rivals our big corporate competitors." Edward Cherry, USA
"You guys kick as&@%#. Awesome job!"
Robert L., USA
"You've given me lots of great ideas for naming my business. Thanks for the useful tips." N. Booth, Canada
"We found Brandings.com to have the best selection of invented5-letter domain names. There were so many great names we had difficulty deciding." William C., Australia
"Great job! The staff was kind, helpful and professional throughout the whole process." Nathan D., USA
"I've searched everywhere for the right name for my business. Without question, Brandings® had the best selection of company names and the best prices." Jeff Baird, United Kingdom
"I can't thank you enough for helping me find the coolest name for my business. Great job!" S. Malone, USA
"Using Brandings was a terrific experience. The search feature and layout were some of the best I've seen and made it really easy to find a domain that fit the theme we were looking for. The transfer process was seamless and hassle free. Thanks."
Griff H., USA
"You made finding a name for my company so easy. I still can't believe the great price." H. Yen Chin, Singapore
"Your team did an amazing job on this, thanks a lot."
Brian R., USA
"These designs are fantastic. I love the simplicity and use of color to emphasize the individual words. Thanks!â€ť "
Alex C., USA
"It is awesome when great minds come together. Thanks for creating a brand that will be seen around the world for many lifetimes, making the brand a success from the start."
Jarry L., USA
The Brandings Brand Development Team wants your business to be a huge success and we know that we can help you do it. Please contact our team so that we can help your business or product to get off on the right start with the right brand name.Contact the Brandings Team Now: Get Started