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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Start Up Questionnaire

10-Point Start-Up Guide

To get your new business started right, our new venture experts have developed a quick 10 question guide and worksheet for entrepreneurs.

1. Do you have the right name for your start-up? [ ] Yes [ ] No

Your name should support your company's unique strategic positioning objectives and create a lasting, self-sustaining engagement with your target market. Find the right name for your start-up. Company Name Search Tips

2. Have you secured the .com domain name? [ ] Yes [ ] No

In business today you must own the .com domain name. Your customers will expect it. All names in Brandings®inventory include the .com domain name.Learn More Domains

3. Do you have an active website? [ ] Yes [ ] No

It's a fact of modern commerce. Every company needs an active web presence – even a small mom-and-pop business. Your audience will expect to find your business on the Internet. So you'll need a clean, content-rich and easy-to-navigate website. Website Development

4. Do you have a host for your website? [ ] Yes [ ] No

Every website needs to be hosted on a server. For a simple website, the hosting cost is only a few dollars a month. Ask the Brandings.com team about discount website hosting that fits your needs. Ask the Brand Development Team

5. Has the company name been trademark screened? [ ] Yes [ ] No

Be sure you can legally use your name. Brandings®trademark services can screen your name selections through national and global databases. Learn About Trademark Issues

6. Have you decided on the legal form of ownership for your business? [ ] Yes [ ] No

It is critical to decide on the right legal structure for your business at the onset of your venture. Options include sole proprietorships, partnerships, corporations, limited liability corporations (LLC). Need help deciding? Ask the Brand Development Team

7. Have you created a strong visual brand identity for your start-up? [ ] Yes [ ] No

You need a "public face" for your start-up. Create a robust consumer brand experience by incorporating logotype, tagline, icon, color palette, and other design elements. The Brandings®Design Team can help build a visual brand identity that meets your strategic objectives. Custom Logo Design

8. Have you secured all licenses and permits? [ ] Yes [ ] No

Make certain you are in compliance with all local, state and federal regulations and have all the necessary licenses and permits. Brandings®can help.Ask Brandings®

9. Do you have clear and consistent brand identity? [ ] Yes [ ] No

Your start-up should have a razor-sharp identity that differentiates your company from others in the marketplace. Your brand identity distinguishes your company in the mind of you audience.Learn More About Brand Positioning

10. Do you have a business plan for your start-up? [ ] Yes [ ] No

Successful start-ups begin with a practical, step-by-step guide. Develop a plan for all the functional areas of your start up. We've put together a list of questions to get you started.Business Plan Template

Get Started Now.

To search for the right name for your business click here

Whatever your new business needs, we are here to help. Call Brandings®Brand Development Team today at 1-800-852-8900 (Toll Free USA) +1-702-803-6111 (Worldwide) or simply click here to contact our office via e-mail: info@brandings.com

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