For More Tips, Like Us On Facebook

 

Currency: Select your currency:

company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings at 1-800-852-8900
Brandings.com Blog

 

Remove Product(s) Qty Total
Intellary
Intellary
$2,487
Greenaly
Greenaly
$2,288
Menium
Menium
$2,627
UltraGrand
UltraGrand
$1,698
Ituvi
Ituvi
$2,408
LuxBody
LuxBody
$2,987
Yarnt
Yarnt
$2,419
Vygen
Vygen
$2,708
FairSeal
FairSeal
$3,588
Cyful
Cyful
$2,404
Baxium
Baxium
$2,888
Bimsu
Bimsu
$2,404
IngEnd
IngEnd
$2,688
Fybuild
Fybuild
$2,787
AllGolden
AllGolden
$2,588
Dycot
Dycot
$2,788
aBenchmark
aBenchmark
$3,288
Sub-total: $45,045
Continue Shopping Checkout