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Our experts share insights on naming, branding and starting a new venture.
Trap: Picking a Name That's Not Your #1 Choice.
If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.
Tip: Don't Be Different, Be Outstanding.
Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.
Trap: Don't Use Hyphens or Dashes in Your Domain Name.
If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. Theyâ€™re also incredibly difficult to communicate and youâ€™re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!
Tip: Harmonize Your Company Name With Your Strategic Objectives.
Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.
Check back regularly for new start-up tips and traps to be avoided.
If you are looking for a truly great brand name for your new venture, you'll find it here. At Brandings® we have the largest global inventory of company names that include the exact-match dot-com domain and designed logo.
The staff at Brandings® has been involved in thousands of start-ups. We'll help your business succeed with a powerful name that stands well ahead of your competitors. Get started now ... just click on a category or group that works for you.
Even with the all of the categories of brand names broken down into its most basic of elements, we still have the largest collection of available brand names with dot-com domains; it can be overwhelming.
If you are having trouble getting to that perfect brand name or need help getting to the category of brand names where you feel your business name is, please let us know.
Simply drop us an email and our team of branding experts will gladly pull links to categories and subcategories where your brand name is. Weâ€™ll even try to pull links to specific brands that we believe represent your business or product.
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