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Our experts share insights on naming, branding and starting a new venture.
Trap: Picking a Name That's Not Your #1 Choice.
If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.
Tip: Don't Be Different, Be Outstanding.
Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.
Trap: Don't Use Hyphens or Dashes in Your Domain Name.
If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!
Tip: Harmonize Your Company Name With Your Strategic Objectives.
Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.
Check back regularly for new start-up tips and traps to be avoided.
Company naming, product naming and service naming follow similar developmental processes. But there are some unique challenges when it comes to naming a product and a service.In product and service naming, consideration must be given to congruity with the brand line, product line, and the organization as a whole. The product name should support the overall strategic planning decisions of your firm.
In the case of product naming, it is not necessary that the product name be the same as the company name – unless your firm only offers the one product and you don’t ever plan on expanding. In the case of a single product company, we recommend that the product name, company name and the domain name all be identical, in a way of streamlining your operation.
With that said, just because someone is using your product name idea, DOES NOT mean that you can’t. Get familiar with how the United States Patent and Trademark Office (USPTO) works and how they divide products in different “Classifications of Goods and Services.” As long as your product is not “Confusingly Similar” to another with the same industry, you may be able to use the same name.
If you can’t procure the domain name for your product you MUST move on to another name. Using a Domain Name Extension that is not the dot-com will only lead your customers to the wrong site, and this just may be your competition.
For example, picture two people talking about your product name? One person is trying to explain where the ampersand goes in the name, or is trying to explain that the dollar sign really represents an “s.” It’s just going to confuse people.
We hope this article was useful as your create a name for your company product. We welcome your comments and suggestions and we’re available to help you in your product naming activities. Our naming specialists can help you select the right name for your product. A great product name is just a call or click away.
To locate a name for your product you will want to start your search here: Search Product Names.
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