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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Great Brand Names for Your New Business

Last year over fifty million entrepreneurs launched start-ups around the world. Many of these business were huge successes ... while others failed. What made the difference?

The successful businesses started operation with a powerful name. They crafted solid strategies with clear demographic and psychographic consumer targeting. They didnt cut corners and did things right the first time. Brandings® is here to help get your business started on with a quality business name, matching domain name and unique logo design.

Check out some of the new business names just created at Brandings® -- and available immediately:

Get Started -- Available Business Names

Brandings® has developed the largest designed global inventory of business names and product names. Each business name is clearly differentiated and designed to stand out in a competitive market environment. Growth driven businesses look to Brandings® as an economical platform in the start-up development process. Find the perfect name for your new business now. Business Name Search>

Random Business Name Generator

If you are looking for a completely invented name – like Diply, Accenture and Twitter –youll want to check out the Brandings® Random Company Naming Generator. We have developed a powerful algorithm that combines letters in interesting ways to generate unique business names. Get a listing of 250 fresh invented business names that could work for your individual business application. Business Name Generator

Premium Domains Names

Each company name package includes the "exact-match" domain name. The domain extension is the global choice for business and a must-have Whether you're starting a country-specific business or a multi-national operation, you will need to start with a domain. At Brandings® you can acquire the perfect for your company. Premium Domain Names

Custom Business Logos -- Free!

Our design team has created a unique logo design for every business name in our catalog. If you would like the logo altered, our design team will modify the logo design -- for free. You can mix-and-match design elements changing typefont, colors and image – at no additional charge. Youll have a logo designed to match your unique business culture and personality. Logo Design Process

Trademark Rights

Each business name in the Brandings® inventory bears the TM designation establishing Brandings® claim to the discrete word, letter, number, design or combination of these elements. The TM symbol is global notice of commercial use and common-law claim of trademark rights. All rights held by Brandings® will be transferred to you as part of the brand package. Trademark Business Names

Brand Name Packages Now On Sale

To help you get your new business started quickly we have put many of our premium business naming packages on sale with savings up to 50%! We invite you to shop and compare. We're confident you won't find a better value anywhere. With great prices that fit a start-up budget – there is no reason to delay. And if you have any questions we are only a click or phone call away. 1-800-852-8900 (Toll Free USA) +1-702-803-6111 (Worldwide) Business Naming Questions & Answers

Search Business Names

We have made finding the perfect business name for your new business fast and easy. You can search by Keyword -- just enter a word or partial word in the Keyword Search bar above then press Go!. You can also Browse by Category. Check-out the list of industry and attribute categories above. Most of the categories have a dropdown menu with subcategories. We'll generate a list of the premium business names that work for your application. Get started now! Company Name Search