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Our experts share insights on naming, branding and starting a new venture.

Tip: Pick a Top 15 Trending Name. Consider a name that's on-trend. Here are the top 15 company names that have been trending over the past 30 days:,,,,,,,,,,,,, and

Trap: Cut Once. Measure Twice. Before you launch your new venture you'll want to make sure that you're positioned for success. Temper you zeal and take time to structure a “blueprint" for your new company. The time you spend planning at the very beginning of your start-up could well mean the difference between success and failure. Here's a great resource to help you plan: Business Plan Template.

Tip: Choose a Name With Energy. You want a name for your company that clearly defines your brand, that creates interest and importantly, sells your good or services. Keep this in mind when making your final business name selection.

Trap: Start-Up Myopia. Too many entrepreneurs are so just concerned about the launch of their business that they rush to pick a name that's just "ok." Remember that you're building a going concern for long term sustainability. Think 5, 10, even 20 years into the future. Your company name shouldn't just meet your positioning objectives for today, but should keep growth options open in the future.

Tip: Measurable Start-Up Goals. If you can't measure it, you can't manage it. You'll want to have clearly defined goals for every functional area of your start-up. From these goals you can set specific and measurable performance objectives.

Trap: Make Sure Your Name is Really Available

A common mistake that entrepreneurs make is choosing a name that they can'™t use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up Learn More About Available Names

Tip: Brandable Names Rock.

A "brandable" company name is purely invented and fabricated. While a brandable name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Human Resources

Career Opportunities at Brandings

Brandings is an international leader in corporate strategy, marketing, intellectual property and brand development. Brandings integrates strategy and proprietary nomenclature methodologies to identify and develop unique, evocative and available brands, clearly differentiated and positioned for equity growth in a fiercely competitive global marketplace.

Brandings is currently seeking exceptionally talented individuals for the following position openings:

  • Administrative Assistant/Clerk
  • Graphic Designer
  • Trademark Support Coordinator
  • Client Services Representative
  • Assistant Etymologist/Research Focus
  • All positions (except administrative assistant positions) require at minimum :

  • BA or BS degree in appropriate field.
  • JD, MBA or Ph.D. for all senior leadership, consultant and strategy positions.
  • Excellent written, verbal and interpersonal communication.
  • Salary commensurate with experience. To apply, please e-mail or send a letter of application, resume, three references, and salary history to:

    BRANDINGS, Human Resources Department, 499 North Canon Drive, P.O. Box 15151, Beverly Hills, CA 90209-1151.


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