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Our experts share insights on naming, branding and starting a new venture.
Trap: Picking a Name That's Not Your #1 Choice.
If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.
Tip: Don't Be Different, Be Outstanding.
Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.
Trap: Don't Use Hyphens or Dashes in Your Domain Name.
If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!
Tip: Harmonize Your Company Name With Your Strategic Objectives.
Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.
Check back regularly for new start-up tips and traps to be avoided.
If you're looking for a brand name that stands head-and-shoulders above your competitors -- you will find it here. At Brandings® we offer world-class company brand names designed to help start-ups start, grow and thrive.
Brandings® maintains the largest global catalog of pre-developed brand name packages -- each complete with a premium company name, dot-com domain, designed logo, identity palette and ready-to-use website template. We've helped thousands of start-ups go from concept to reality. We can help you too. It's easy to get started!
Our naming team knows what it takes to create brand names that are catchy, cool and positioned for growth. These ready-to-use brand names are inventoried in our on-line catalog. It's easy to search. To get started, click here to find your company name.
Click the "Add to Favorites" button to save your top choices. Review your favorites by clicking the blue "Favorites" button in the column to the left, then click "Buy Now" to complete your purchase on our secure server.
Our design team will work with you to develop the perfect brand identity and logo for your company. For example, if you selected the name "Ryvox" but wanted to see a globe image, like the brand "Olgeo"(above) we'll redesign the brand logo for you.
With your input, we'll craft a set of design options and final art files that's custom tailored to you. There's no additional charge for this design service. It's a great way to help your start-up budget go further.
To help you get started right away, we'll express transfer your domain so you'll have full ownership and control. We'll send you the Certificate of Purchase & Transfer of Common-Law Trademark Rights conveying all rights, titles and interests.
We'll rush you your ready-to-use, starter Website Template to help you start building your online presence. You'll also get a custom Brand Concept Board & Design Palette documenting the core elements of your brand identity. A great tool to help guide all your future brand development and marketing activities. CLICK HERE to learn more about what you get.
Acquiring the right name for your business has never been easier. Just click here to start your name company name search. After you have found the perfect company name in our on-line inventory, just click "Buy Now" to place your order.
We accept payment by Visa, MasterCard, American Express, Discover, PayPal, Escrow.com, wire transfer, check and money order.
Once we receive your order, you will be assigned to a Project Manager who will facilitate the transfer of all rights, title and ownership of the domain name, logo design and other elements to you. Your personal Project Manager will be available to answer any questions you may have and ensure that all elements of the brand package are transferred to you smoothly.
And because Brandings® is the sole owner of each domain name, there are no complications with intermediaries or brokers.
If one of our pre-developed names doesn't work for your business application, you can put our team of naming experts to work for you. Brandings® offers three custom company naming plans designed to fit every budget. Our naming gurus will develop a custom company name that will engage your audience on multiple levels and will meet your unique positioning objectives. Click here to learn more: Custom Company Naming
All domain names are registered with a domain registrar. Some of the largest domain registrars include GoDaddy.com, NetworkSolutions.com, 1and1.com, eNom.com, Joker.com, and Register.com. Domain registrars charge an annual registration fee of about $10. (USD)
All domain names held by Brandings® are registered at GoDaddy.com where we have prepaid domain registration fees up to three years in advance. If you transfer the domain to a GoDaddy account, GoDaddy will honor the remaining time on the existing registration.
For GoDaddy domain name transfers, we will just need your GoDaddy UserName or Customer# and the e-mail address linked to your GoDaddy account. The entire transfer is usually completed within a few hours.
If you do not have a GoDaddy account and would like to open one, please click here: www.GoDaddy.com
If you plan to use any other registrar, we will provide you with an authorization code confirming our consent for the domain transfer. The transfer process consists of several back-and-forth communications between the old registrar and the new registrar confirming the agreement of all parties. Depending on the registrar, the transfer is usually completed in 1-5 days.
Whether you will be transferring the domain to a GoDaddy account or to another registrar, your Project Manager will be monitoring every step. We are here to make the process hassle-free.
Concurrent with the domain transfer, we will instruct our design team to prepare the logo artwork for transfer to you.
A preliminary initial design concept for each brand is displayed in the Brandings®on-line catalog. If the displayed logo design doesn’t quite work for your company application, you can “mix-and-match” design elements to create a custom-tailored logo. Our design team will change the typefont, colors and image – at no additional cost. You’ll have a logo redesigned to match your company-specific personality.
Our design team will furnish artwork to you in the most popular formats used for web, print and vector applications. In preparing the artwork for transfer, our design team will refine, sharpen, and modify the logo (as required) to optimize the overall appearance of the design.
You will receive logo artwork in the following formats: .gif, .pdf, .ai, .eps, .svg, .png & .jpeg. If you require a unique or special format, just let us know. We can prepare artwork in any file format you need.
Whatever your new business needs, we are here to help. Call Brandings®Brand Development Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: firstname.lastname@example.org
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