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Our experts share insights on naming, branding and starting a new venture.
Trap: Picking a Name That's Not Your #1 Choice.
If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.
Tip: Don't Be Different, Be Outstanding.
Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.
Trap: Don't Use Hyphens or Dashes in Your Domain Name.
If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!
Tip: Harmonize Your Company Name With Your Strategic Objectives.
Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.
Check back regularly for new start-up tips and traps to be avoided.
Brandings® is an American company with a deep history of naming companies in countries around the world. Over 70% of our clients are based outside of the United States. Brandings® creates company names, business domain names and company logos with global application in mind. Check out some of the recent global company names just added to our on-line international name catalog:
We're a global business that builds global brand names and for that reason, we've add, for the convenience of our clients worldwide, a currency feature where the price of company naming packages can be converted to local currency.
In addition, time zone disparities have been mitigate. Through our 24/7 website (www.Brandings.com) all transactions can be consummated, processed and managed 24 hours a day 365 days a year.
Each country has been granted a unique country code internet extension. Examples include dot-JP for Japan, dot-CA for Canada, dot-RU for Russia and dot-US of the United States. With a few exceptions, internet addresses that end with country codes have failed to catch on with consumers. The dot-COM extension remains firmly the suffix of choice for businesses desiring established credentials.
Lately, countries with attractive country codes have been actively marketing their country code extensions for use outside of their home countries. Examples include dot-TV for the country of Tuvalu, dot.MEW for the country of Montenegro and most recently dot-CO for the country of Columbia.
We advise our international clients that as a defensive measure, to secure their country code extension (when available) and redirect prospects to their primary dot-com website.
The dot-com extension is simply far too dominant globally and is now ingrained as part of the brand experience.
The global marketplace has come to expect that a company's dot-com domain name is an extension of their corporate name. For example, the dot-com domains Walmart.com, Sony.com, Siemens.com, LG.com, Carrefour.com, Cemex.com and HomeDepot.com are all linked to their respective company names.
Just think about it, if the McDonalds company (the global hamburger company) only owned McDonalds.co they would likely direct many, many internet visitors to the more popular McDonalds.com website. The McDonalds.com site could be owned by an organization like the McDonald’s Observatory, the McDonalds Farm-- or worse -- a cybersquatter looking to profit from the confusion.
Brandings® has the right name for your business -- anywhere across the planet. Our fresh and powerful brand names have been developed with particular attention to application across cultures and nations. Finding a great international domain name has never been easier …
Search by CATEGORY. Search for a global domain name for sale by category and subcategory. Check-out the category list in the column to the left. You'll see that that company name categories have more specific subcategories. Just select a category or subcategory and browse!
Search by NAME. You can also find great international domain names that contain a key word (or partial word) important in your business. Use the NAME SEARCH function -- located at the top of this page. Simply enter any word or word fragment in the keyword bar ... then click “GO!”
(For more tips on searching our inventory of global domains please follow the link)
Once you've found the perfect name just click "Buy Now." We accept all major credit cards as well as payment by check, wire, PayPal or Escrow.com. All transactions in foreign currencies are converted to US Dollars at an exchange rate determined at the moment of purchase.
After we receive your order we'll rush all the elements of the brand package over to you. We'll initiate the permanent transfer of the domain name to you and send you the brand design image and logo in all the formats you will need for production. If you would like the logo redesigned, you have the option to "mix-and-match typefont, colors and image – at no additional cost. You’ll have a custom-tailored logo as unique as your new venture.
We'll also transfer the website template to you so you can turn your ordinary WordPress website into a global company in seconds so you start generating traffic and continue to build an online history for the brand -- a factor that search engines consider in their rankings.
Whatever your new business needs, we are here to help. Call Brandings® Brand Development Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: firstname.lastname@example.org
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