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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Get Started by Finding the Perfect Company Name

Finding the Perfect Company Name Has Never Been Easier

You have the great idea ... now you need a powerful name and dot-com domain. Get started here to find the perfect company name, business logo design and available domain name for your new venture. All names in the inventory have been screened, tested, designed and are ready for immediate use.

3 Easy Steps to a Great Company Name...

  1. Find a Name. Your search for the perfect company name has never been easier. Start by selecting a category that best fits your business. Check-out the SEARCH BY CATEGORY list on the left. You may find that your business fits into more than one category. You can also search for a name containing a short keyword. Just enter a keyword in the NAME SEARCH box at the top of this page and click "GO!" In one click you will find all the great naming options for your venture.

  2. Make Your Company Name Selection. Once you’ve found the perfect company name, just click "Buy Now." We accept all major credit cards as well as payment by check, wire, PayPal and

  3. Express Transfer of Your Company Naming Package. After we receive your order we’ll begin the transfer of the domain name, logo, starter webpage and all rights to you. If you would like to change the logo design, it is no problem. Our design team can make changes to the logo color, type and image. After the transfer you'll have 100% ownership and full control.

Custom Company Names

If one of our pre-developed names doesn't work for your business application, you can put our team of naming experts to work for you. offers three custom company naming plans designed to fit every budget. Our naming gurus will develop a custom company name that will engage your audience on multiple levels and will meet your unique positioning objectives. Click here to learn more: Custom Naming

If you need help finding the right name for your start-up, give our naming professionals a call. The call to our Brandings Client Service Team is free. We're happy to help. Here's our helpline telephone: 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide). You can also to contact our office via e-mail:

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