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Our experts share insights on naming, branding and starting a new venture.
Trap: Picking a Name That's Not Your #1 Choice.
If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.
Tip: Don't Be Different, Be Outstanding.
Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.
Trap: Don't Use Hyphens or Dashes in Your Domain Name.
If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!
Tip: Harmonize Your Company Name With Your Strategic Objectives.
Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.
Check back regularly for new start-up tips and traps to be avoided.
Selecting a company name and logo are two of the first decisions that you are likely to make when starting a new business – and they are two of the most important.
In this posting, the graphic design professionals at Brandings® will share the fundamentals in creating a great logo for your company. We’ll help jump-start the logo creation process and provide you with some key tips that separate the great logos from unsuccessful logos. Check out some of the recent logos developed by the Brandings® design team:
Your logo design is an integral part of the strategic plan of your firm. The cost of logo creation can vary significantly. There are many logo design “contests” on the internet and other very low costs options. We’ve received feedback from hundreds of start-ups that have fallen prey to supposedly free logo designs, fake-contests or have been lured in by low quality $99 specials.
The overwhelming consensus among those who have used these services is that the final product was “boilerplate,” “unprofessional,” and “amateurish.” The design quality from some of these super-discount services is often so poor that you are better off creating your own logo.
A great logo design emanates from your company’s strategic plan. A great logo stems from a sharp understanding of your internal and external environment and your grasp of competitive advantage (what it is that you do better than your competitors).
It is essential to develop a logo that communicates the central elements of your firm’s advantage clearly and concisely. You’ll want to create a design that is memorable and relevant to your target market. Consider the differences in the following designs:
Use a typestyle that matches the style of the graphic image.
Avoid color overload – some of the most successful logo designs consist of only one or two colors.
Consider the weight of design, placement of graphics and objects.
Keep the design visually balanced with contrasting and similar objects.
Each logo communicates a very different message to their respective target audiences.
In designing your own company logo you’ll want to consider the purpose of the design and where it will appear. Just think of how differently the design will look on letterhead, website, building, packaging merchandise … and more.
It is essential to contemplate what the design will look like with and without color. You’ll also want to envision how the logo will look if it is reduced to a very small size or enlarged to the size billboard or building.
Your logo is usually communicated to your target audience in a split second. The image, typeface, color, visual appearance and other elements need to come together to communicate your message in that flash of a moment.
So if you can work the cost of logo design into your budget, a professional graphic designer is usually worth every dollar; the decision is simply too important. If you don't have the budget to hire a professional logo design firm, we're here to help! We'll walk you through the essentials to help you create your own company logo for free.
We'll provide you with logo ideas and the foundational elements of design to enable you to create and develop a great company logo yourself. In this article we'll show you how to create logos for free.
Typeface & Typestyle
Make sure your logo is utilizing the colors that represent your brand accurately and in a way that doesn’t negatively impact your brand’s perception. There are many, many evocations that our design team considers in color selection, here is a quick rundown on the basics that should help you select the right colors for your business.
Keep in mind that this is just a general overview. There are many exceptions, nuances and subtleties that alter the application. Our discussion pertains primarily to western cultures.
The Brandings Brand Development Team has researched the use of color and the emotional associations with them. To learn more about our research, we’ve suggest your check out our article: Brand Development Color Guide, What you Need to Know
An image is not always necessary and many great logos are composed of only typeface. While it is possible to have an “image only” logo (think Nike) most small and mid-sized business will require typeface.
The typeface (also known as typestyle or logotype) must be consistent with the overall strategy of the firm and be in harmony with other elements of the logo.
A good typeface should be clear and easy to read and should not be so detailed that it cannot be viewed clearly when enlarged or reduced.
You’ll want to consider weight, boldness, italics, height and kern (the space between letters). Other factors include the use of capital letters, lower case letters or a combination of upper and lower case letters.
Think about whether you want a typeface with serifs or without serifs – called san serif (serifs are the small strokes on the end of a letter). Serif fonts tend to be a bit more readable while san serif fonts tend to be a bit cleaner.
An image, (also known as a graphic element or icon) is not an essential element of every logo. Consider adding an image only if it helps add distinction to your overall logo design.
The right image can quickly evoke a positive impression in the mind of your consumer. The wrong image will just as quickly evoke an impression – just not a positive one.
A general rule we follow at Brandings, if the image does not increase the strategic objectives of the firm, an image should be omitted.
We invite you to check-out our online inventory of thousands of logo designs to obtain logo ideas. Take a look at wide selection of color choices, images and typestyles. Get a feel for what you like and what you don’t like. You are welcome to use our designs as inspiration for you create your own unique, individual company logo. Get a feel for what you like and what you don’t like.
While you are free to get ideas from our logo collection, recognize that every logo design in our online catalog bears the “TM” designation. Brandings® and Brandings.com have claimed rights to each mark. The “TM” designation is governed by the laws of the state of California and the United States of America. Brandings® maintains a sophisticated monitoring system to ensure that its rights have not been infringed upon. Mark infringement is in violation of United States copyright and trademark laws as well as foreign laws, and the laws of pertinent jurisdictions which further identify the mark and our firm’s claim hereto. Under 17 U.S.C. 504, the consequences of copyright infringement include statutory damages of between $750 and $30,000 per mark, at the discretion of the court, and damages of up to $150,000 per mark for willful infringement.
So, if you’re looking for logo ideas or to create company logos for free, check out the collection of great designs at Brandings.com. We hope that is article helps you create a great logo for your firm without cost.
If you would like the Brandings® design team to create a custom logo for your company, just give us a call. Our design services start at $595 (USD) – perfect for a start-up business.
To find the perfect domain name and company name for you business click here
Whatever your new business needs, we are here to help. Call Brandings® Brand Development Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: email@example.com
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