Brandings could not have timed this any better! Recently we blogged, Learn What Your Name Means in a Foreign Country, and I think we’ll have to expand that to just learn what your name means in foreign languages.
Recently Target released a new shoe, here in the states, called the “orina.” According to Target they said the name is based on what they thought was a Russian translation for “peace” or “peaceful” but what they got was far different.
Target learned about a week ago that “orina” means “urine” in Spanish, not what they were expecting or looking for, that’s for sure.
If you want to read more click here to read the Huffington Post report.
This just goes back to the fact that you need to do everything you can to make sure you don’t make this mistake. We must also point out that even huge companies make this mistake.
Do you know of any funny product or company name mistakes?