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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Ready-to-Use Brand Logo & Identity Included

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ezSheet Brand Name Fact Sheet:

A short, powerful and memorable company name and domain name are essential for a winning start-up. The price listed includes the premium company name, the exact-match dot-com domain name, logo design, preliminary name screening and initial website. offers additional small business services to help you launch and grow your new company. To learn more about this name and other available company names, contact our Brand Development Team. Call us at 1-702-803-6111 or Brandings® Cool Company Names.


Brand Name/Company Name: ezSheet

Premium Domain Name Included:

Name Development: This premium company name and dot-com domain name have been developed through Brandings® proprietary etymological research and domain name generator.

Logo Design: Business logo design included. Free logo design modification.

Preliminary Name Screening: Included

Company Name Status: ezSheet and the dot-com domain name have been fully developed and set for immediate transfer.


Strategic Planning Services: Take advantage of Brandings® consulting services to aid in building ezSheet. We can provide branding, naming, and other domain related and strategic planning services to help your new venture.

Marketing Material & Design Services: Put the Brandings® design team to work for you. We will create custom brochures, business cards, promotional material and more. All work will be custom-tailored for ezSheet and engineered to meet your firm-specific goals and objectives.

Global Trademark Screening: Our research team will undertake advanced screening on key elements for use of the name ezSheet. The trademark search will include US trademark databases, global trademark databases, industrial databases, domain name databases, pharma in-use databases, state trademark databases and trade name databases.

Custom Company Naming Should you need to develop a name for additional business units or brand extension activities to fully leverage the potential of the ezSheet company name, offers custom company name development services. To learn more about our custom-made business naming plans click here: Company Naming.

Web Design & Hosting Services: Our design professionals will work with you to create an interactive on-line experience for ezSheet that meets your business needs.

For a custom quote on these additional services call or e-mail our Brandings® Brand Development Staff today. Call 1-800-852-8900 or Click Here.


Business Name Length: Excellent. Tight and focused.

Market Value and Potential of Company Name: Linguistically rich, powerful, flexible for use across multiple and varied industries.

Cool Factor: Exceptionally cool company name, fresh, memorable, unique and catchy.

TLD (Top Level Domain) Value: Exceptional. The dot-com domain extension has the highest market value; globally recognized TLD; domain extension for business and commerce.

Keywords/Tags: ezSheet Available Company Name For Sale, cool domain name, ezSheet Logo, Design

Expandability: Highly expandable.

Visual Design: Simple and flexible.

Linguistic Value: Excellent.

Alphabetic/Non-Alphabetic Characters: Excellent. Name does not contain numbers or hyphens. This makes the domain name easier to remember.

(Click here to learn more about all your brand package components.)


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