For More Tips, Like Us On Facebook


Currency: Select your currency:

company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings at 1-800-852-8900 Blog


Random Name Generator

Random Name Generator – Free Download!

Discover 250 original fresh names. Brandings naming algorithm combines letters in creative ways to generate original names.

We have set the naming generator with the following parameters:

  • Very Short in Length -- 6 Letters or Fewer
  • No Hyphens or Unusual Charaters
  • Natural Use of Both Vowels and Consonants
  • Dot-Com Availability
  • Easy to Spell and Pronounce

Just enter your name and e-mail address and press "Continue." Within 30 seconds you will receive 250 randomly generated names. Each name is unique, distinctive, highly expandable -- and available immediately.

Take advantage of Brandings powerful name generator now ... the download is free!

Required Fields*

First Name
Last Name
Email Address

(Information will not be shared, sold or released to advertisers or third parties.)