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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings at 1-800-852-8900 Blog


Design Program & Logo Creation

Let Our Design Team Create a Great Logo for Your Company -- only $595.

If you already have a company name and in need of a logo design, we can help. Our design team will work with you to develop a custom logo and brand identity expressed clearly, consistently and cohesively to all your stakeholder groups and across all your brand touchpoints.

Our design process is a highly collaborative and is divided into four steps ...

Step 1: Understanding Your Business.  As with a great name, we recognize that a great design emanates from your company’s mission, goals, objectives and positioning -- relative to your competitors and external market forces. So we begin the design process by gaining an understanding of your current business, current business strategy, vision of the future, business proposition, the benefits your firm provides, and the key elements of your company’s competitive advantage.

Step 2: Initial Design Concept.  After a name has been selected, screened and the secured, we’ll work with you to create a brand design that meets your positioning objectives. We’ll develop 50 preliminary design concepts based on your input, our preliminary research and our internal brainstorming discussions.  We will present you with at least 20 of our best designs for your input.

Step 3: Design Revision.   We’ll continue to modify the design by fine-tuning size, typestyle, color, layout and other design elements. Sometimes this step only takes one round of revisions, others times it can take up to as many as five rounds of revisions.

Step 4: Final Design.    After you’re completely satisfied with the revisions and fine-tuning -- and we’ve ensured that the concept meets all positioning objectives -- we’ll prepare the final design. You’ll receive your design in the files and formats for multiple uses.

Our logo design service is available for a flat fee of $595. There are no additional fees or charges. A great logo for your business, product or service is just a call or click away.

Order Your Custom Logo Design

Custom Company Logos

Call Brandings Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-702-803-6111 (Worldwide) or simply click here to contact our office via e-mail:

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Recent Articles & Postings:

Strategic Planning for Start-Ups  The strategic planning process begins with an examination of the internal and external forces that shape the vision, mission, goals, objectives and action plans for the firm. The success of a company in value creation that exceeds the firm’s cost of creating it -- relative to competitors -- increases its competitive advantage. Our experts share their insights in this power-packed posting.  Read the article...

How to Protect Your Business Name  The instant your new business or product name is used in the marketplace, trademark considerations come into play. And unless you are a very small local retail store -- like the corner beauty salon or dry cleaner -- the selection of a great name that you can legally use is essential.  Read the article...

Turnkey Brand Packages  In this article our experts share the central elements to the suite of products available as part of Brandings complete brand package. We’ll detail each component -- the premium domain name, initial design concept, preliminary name screening, and a start-up initial business webpage. We’ll also share details on the additional start-up services offered by Brandings, including strategic planning services, design services, naming architecture consultancy, global trademark screening, market research and testing, incorporation services, web design and hosting services.  Read the article...