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Our experts share insights on naming, branding and starting a new venture.
Trap: Picking a Name That's Not Your #1 Choice.
If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.
Tip: Don't Be Different, Be Outstanding.
Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.
Trap: Don't Use Hyphens or Dashes in Your Domain Name.
If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!
Tip: Harmonize Your Company Name With Your Strategic Objectives.
Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.
Check back regularly for new start-up tips and traps to be avoided.
If you already have a company name and in need of a logo design, we can help. Our design team will work with you to develop a custom logo and brand identity expressed clearly, consistently and cohesively to all your stakeholder groups and across all your brand touchpoints.
Our design process is a highly collaborative and is divided into four steps ...
Step 1: Understanding Your Business. As with a great name, we recognize that a great design emanates from your company’s mission, goals, objectives and positioning -- relative to your competitors and external market forces. So we begin the design process by gaining an understanding of your current business, current business strategy, vision of the future, business proposition, the benefits your firm provides, and the key elements of your company’s competitive advantage.
Step 2: Initial Design Concept. After a name has been selected, screened and the dot.com secured, we’ll work with you to create a brand design that meets your positioning objectives. We’ll develop 50 preliminary design concepts based on your input, our preliminary research and our internal brainstorming discussions. We will present you with at least 20 of our best designs for your input.
Step 3: Design Revision. We’ll continue to modify the design by fine-tuning size, typestyle, color, layout and other design elements. Sometimes this step only takes one round of revisions, others times it can take up to as many as five rounds of revisions.
Step 4: Final Design. After you’re completely satisfied with the revisions and fine-tuning -- and we’ve ensured that the concept meets all positioning objectives -- we’ll prepare the final design. You’ll receive your design in the files and formats for multiple uses.
Our logo design service is available for a flat fee of $595. There are no additional fees or charges. A great logo for your business, product or service is just a call or click away.
Call Brandings Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-702-803-6111 (Worldwide) or simply click here to contact our office via e-mail: firstname.lastname@example.org
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Strategic Planning for Start-Ups The strategic planning process begins with an examination of the internal and external forces that shape the vision, mission, goals, objectives and action plans for the firm. The success of a company in value creation that exceeds the firm’s cost of creating it -- relative to competitors -- increases its competitive advantage. Our experts share their insights in this power-packed posting. Read the article...
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