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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings at 1-800-852-8900 Blog


Cool Company Names

Cool Names for a Business

When your business has a cool name you are saying to the world that you are up with the latest technology, trends and styles. If your prospective customers are innovators and early adopters your cool name signals that your firm is the one they should purchase from. In a fiercely competitive marketplace, a cool business name is a major competitive advantage that gives your firm the edge you need to thrive.

What Makes a Business Name Cool?

We usually think of cool names for companies in cool industries like gaming, tech, toys, consumer products, social media, web 2.0 firm, interactive enterprises, collaborative and Gen Y businesses.

But cool isn't industry specific. In fact, a cool name is red-hot when adopted for use in a traditionally stodgy industry. Just think how the name Petrol Max (below) would stand out in the energy industry. It would be a very strong brand name that would stand apart from others in the market.

The naming experts at Brandings® have studied tens of thousands of company names and product names to determine the underlying factors that make them cool. Here are a few examples of cool business names:

available cool company names

The 5 Elements of a Cool Business Name

Our research team has examined the elements that actually make a name "cool." The "coolness" factor of a name can be broken into five key forces. Here are the 5 key factors that separate the cool from the uncool.

1. Cool Business Names are Unique. The business environment is crowded with firms hoping for attention. A cool name stands above the rest. It generates excitement because of its uniqueness.

2. Cool Business Names are Brandable. A cool business name is rarely found in a dictionary. A cool name conveys a core message that a brand can be built around.

3. Cool Business Names are Evocative. Your name should clearly communicate the personality of your firm and how your core competitive advantage. A cool name should elevate your products and services and evoke a positive feeling about your firm.

4. Cool Business Names are Short in Length. With rare exception, a cool name packs a powerful punch in a few letters. A cool name is short in length, all English characters and easy to spell and pronounce.

5. Cool Business Names are Engaging. A cool business name elevates the brand experience with just the right amount of intrigue, fun and whimsy. The name is current, but no so much so that it could become stale or dated.

By selecting the right cool name that sums up the core essence of your products will save your business considerable marketing dollars. In short, a cool name becomes a central tool in your marketing portfolio.

3 Additional Findings on Cool Brand Names:

  1. 99% of Cool Names Have No Numbers of Hyphens Numbers and hyphens can be difficult when crafting a company name. When your customer goes to type your name in a web browser, numbers and hyphens often cause typos and misspellings.

  2. 100% of Companies That Have Cool Names Have the Matching .COM Domain Extension The .COM domain extension is the choice for commerce around the globe. WE found, without exception, that every company with a cool name owned the exact-match .COM domain extension.

  3. 97% of Cool Names Don't Follow Trends or Fads It was all the rage a few years back to come up with a Web 2.0 company name. These names drop vowels or consonants. A Web 2.0 name for "Price Rival" is The name is may be trendy, but it's nearly impossible to remember. A better choice is This name avoids the trend of dropping vowels. is a stronger name that customers will know how to spell and pronounce. We found that non-fad names are easier to spell, easier to say and most importantly -- easier to remember.

cool names for a company

It's True -- Most Cool Company Names are .COMs

It’s a fact ... your customers expect your domain name to have the .com TLD extension. There are a few rare outlying exceptions -- like “” (.am is the domain extension for the country of Armenia). If you don't own the .com, you'll be sending a whole lot of your audience to your competitor with the .com. Simply put, if you are engaged in commerce anywhere around the world you must own the .com domain extension.

And your .com domain name must be identical to your company name. If your company name is Avoxx, your domain name must be

Check out these cool domain names:,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

Each of these cool premium names is available immediately at prices that won't break your budget!

Whatever your business naming needs, we are here to help. Call Brandings®Brand Development Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail:

examples of cool names for a business

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