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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings at 1-800-852-8900 Blog


Brandings Color Guide

Choose the Right Colors for Your Logo

Make sure your logo is utilizing the colors that represent your business' brand accurately, and in a way that doesn't negatively impact your brand's perception. There are many, many evocations that our design team considers in color selection, here is a quick rundown on the basics that should help you select the right colors for your business.

Keep in mind that this is just a general overview. There are many exceptions, nuances and subtleties that alter the application. Our discussion pertains primarily to western cultures. Contact our design team to learn the meaning of color for a particular country.

what your color choices say about your brand
  • Evocation: energy, strength, love, sex, stimulating, intensity, courage
  • Industry Application: bold firms, women's products, intimacy products
  • Evocation: growth, money, nature, healing
  • Industry Application:financial services, environmental companies, healthcare firms
Dark Blue
  • Evocation: stability, power, strength, masculine
  • Industry Application: banking, financial services, technology firms
Light Blue
  • Evocation: softness, spiritual, tranquility, clean
  • Industry Application: spas, religious groups, baby products
  • Evocation: heat, vibrancy, stimulating, different
  • Industry Application: unique companies, standout firms, children's products
  • Evocation: luxury, elegance, stability, death
  • Industry Application: technology, manufacturing, industry, men's products, good contrasting color
  • Evocation: tranquility, purity, cleanliness
  • Industry Application: healthcare firms, purity products, good contrasting color
  • Evocation: earth, solid, masculine
  • Industry Application: men's products, clothing, industry
  • Evocation: feminine, soft, different
  • Industry Application: women's products, edgy companies
  • Evocation: energy, light, joy, divinity
  • Industry Application: baby products, women's products, good contrasting color
  • Evocation: creativity, royalty, magic
  • Industry Application: edgy businesses, women's products, whimsical firms
  • Evocation: wealth, power, quality
  • Industry Application: luxury goods, status items, prestige groups
  • Evocation: steel, future, stability
  • Industry Application: technology, industrial firms, good contrasting color

Color Models

For ease of use typefonts are grouped into one of five categories: SansSerif, Serif, Italic, Bold and Formal/Casual/Specialty. Find the typefont that best suits your objectives and provide the typefont name to our design team.

  • The RGB color model defines color using Red (R), Green (G) and Blue (B). The RGB color system is used primarily for web and on-line applications.
  • The CMYK model defines color using Cyan (C), Magenta (M), Yellow (Y) and Black (K). The CMYK model is used primarily for printed matter.
  • The HSB model defines three basis color properties -- Hue (H), Saturation (S), and Brightness (B).
  • Brandings Color Chart

    We have created an easy-to-use color guide to help you select the right color for your logo typefont. If you are looking for a color not on the chart -- scan the color and send it to our design team as a .pdf attachment. You can also send us the specific RGB, CMYK, HSB, Grayscale, Pantone or Web Safe RGB color specifications.

    your brands color choice

    Call Brandings Client Service Team today at 1-800-852-8900 (international callers 1-310-246-5100) or simply click here to contact our office via e-mail:

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