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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings at 1-800-852-8900 Blog


Clever Names for a Company

Tips for a Clever Brand Name

If you are in search for a memorable or clever company name that stands out from your competitors, you’ve come to the right place. The Brandings® Brand Development Team loves clever names and we take a lot of time and effort to develop them.

The key to a clever company name is “brandability” that is a company name that is fresh, distinctive, unique and just gets stuck in your craw. has undertaken one of the largest research studies in company naming.

From the study, we have identified 6 key elements of a clever company name and we want to share them with you.  So keep reading and you’ll have a clever company name in no time!

Some Examples of Available Clever Company Names at Brandings®:

clever company names for a business

6 Tips for a Clever Brand Name

  1. Clever company names are often invented. They’re “those” company names which are “made-up,” “brainstormed” or “created.” Because clever company names are often invented it makes them highly unique, distinctive and very expandable.

  2. Clever business names may take one concept and apply it to another. These brand names provide a clever fresh applicationto a company. For example, clever company names are existing words in one industry but now used for products that have no logical relationship to the goods for which the term is used. For example, “apple” used for a technology company.

  3. Clever brand names are evocative. These names elicit or draw forth a positive association with the company. Evocative brand names give us a warm fuzzy feeling about a company. Evocative names are short and meaningful and call up a good feeling.

  4. Clever brand names keep the firms strategic objectives in mind. If your firm’s objective is to expand and keep expanding, your brand name better not be restrictive in any way.

  5. A clever brand name should look right and sound right. Stay away from unusual or odd spellings. An unusual spelling may sound cute and clever at first, but could really mix up potential customers in the long run.

  6. Clever brand names are too clever.  Company names that try too hard can be a turn off.


find a clever name for my business

Finding a Clever Name for my Company

Now finding the perfect clever company name has never been easier.

You can find thousands of pre-developed clever names in company name database. Just click on this link to search for the perfect business name.

Have questions? Call Brandings® Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-702-803-6111 (Worldwide) or simply click here to contact our office via e-mail:

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find a clever name for my business