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Our experts share insights on naming, branding and starting a new venture.
Trap: Picking a Name That's Not Your #1 Choice.
If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.
Tip: Don't Be Different, Be Outstanding.
Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.
Trap: Don't Use Hyphens or Dashes in Your Domain Name.
If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!
Tip: Harmonize Your Company Name With Your Strategic Objectives.
Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.
Check back regularly for new start-up tips and traps to be avoided.
If you are in search for a memorable or clever company name that stands out from your competitors, you’ve come to the right place. The Brandings® Brand Development Team loves clever names and we take a lot of time and effort to develop them.
The key to a clever company name is “brandability” that is a company name that is fresh, distinctive, unique and just gets stuck in your craw. Brandings.com has undertaken one of the largest research studies in company naming.
From the study, we have identified 6 key elements of a clever company name and we want to share them with you. So keep reading and you’ll have a clever company name in no time!
Now finding the perfect clever company name has never been easier.
You can find thousands of pre-developed clever names in Brandings.com company name database. Just click on this link to search for the perfect business name.
Have questions? Call Brandings® Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-702-803-6111 (Worldwide) or simply click here to contact our office via e-mail: firstname.lastname@example.org
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