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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Free Business Plan Template for a Start-Up Business

Business Plan For Start-Ups -- Free Planning Workbook!

Fact, every year millions of entrepreneurs around the globe will start new businesses.

At Brandings we’ve studied the common factors of the firms that succeeded as well as the attributes of the companies that failed.

One of the clearest findings -- successful start-ups began operation with a clear strategy and a focused roadmap for execution. In short, the successful firms had a business plan for their start up. We also found that these start-ups put their plan into place prior to beginning of operation.

When you develop an actionable plan, you take into consideration to the primary functional areas of the enterprise. It takes time … and a good deal of thought. A large number of business owners feel weighed down at the prospect of producing an all-inclusive company plan. Many, in fact, feel so overwhelmed that they simply don’t do it.

Consider your business plan as a roadmap and without one it is easy to get off track, lose control of spending and get lost in the everyday operation of your startup. While you may think the prospect of writing a business plan is hard now, it is considerably easier then scrabbling to get your startup back in line after it’s been launched.

We hope we didn't frighten you… the Brandings Strategic Management Experts have put together an easy to follow easy to fill out Business Plan Worksheet that will make everything easier.

Just follow the simple instructions below and get your copy of this fact-packed business plan now.

Free Business Plan download