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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Business Name Ideas

Business Name Ideas, Tips and Traps

When starting a new business, it is all about ideas. You have an interesting concept and now you need a cool brand name to tell people that and to set your business apart from your competitors. To help you succeed you'll need a name as solid as your concept. The right name will aid in the launch of your start-up with the greatest propensity success.

It's All About Ideas

You need a great idea for a company name. You need a powerful idea for your business logo. You also need ideas for your website and an idea for domain name. This short article may help you come up with business name ideas, logo ideas and product name ideas.

When it comes to effective brand development ideas, look for ...

Business Name Ideas Linked to your Competitive Advantage.

Think about generating a name from an element of your firm's key competitive advantage. You will want a name idea that can be shared consistency across all areas of your business. How a brand is perceived by a target market relative to the competition is vital to product and firm success.

Brand Name Ideas Linked to Buyer Needs.

Consider a business name drawn from buyer needs and market forces. Draw ideas from buyer needs and wants and market forces in which your company will compete – specifically, identifying the relevant buyers for the goods or services offered. You know that your business is better, why not tell everyone why.

Brand Name Ideas Linked to Market Attributes.

A great business name can also be created from key attributes or characteristics of the industry and marketplace.

Here are our tried-and-true tips to get you started on the right footing and the traps that could really take your start-up off course.

Tip: Keep an Eye on Your Naming “Signal."

A great brand name or business name will signal a message to your visitor. The signal could be that you're a cool company, an innovative firm, a cutting-edge enterprise or a trusted leader in your industry. Look to root elements in a name that signal your core strategic message.

Tip: A Quality Domain Name is an Investment.

Just like stocks, bonds, real estate and precious metals, premium domain names are an investment. As is true with all investments, you'll want to choose wisely. Look for the characteristics in a name that will stand the test of time.

We like to equate domain names to real estate in that there’s only so many waterfront properties.

Trap: Many Cheap Domain Names are Cheap for a Reason.

There's a big difference between a cheap domain name and a discounted domain name. It's nearly impossible to build a sustainable business around a cheap domain name. The marketplace is flooded with low quality domain names – all essentially worthless. Your key to success is to find a high quality domain at a discounted price. Now that's a value!

Tip: Name vs. Brand.

Your company name is the centerpiece of the brand you'll be building. The right name coupled with your logo and other visual elements together with the goods/services you produce, serve to distinguish your company from your competitors.

Trap: Be Mindful of Global Translation.

If you're doing business internationally, you'll want a name that doesn't have an offensive meaning in another language. The case of the Chevrolet Nova is a classic example of a naming blunder. In Spanish, the name translates to "doesn't go."

Trap: Use a Company Name Generator That Creates Available Names.

There are a lot of business name generators with algorithms that construct cool company names. Just be sure that the names that are being generated are 100% available and ready-to-use. Some name generators create catchy business names that have already been registered. Don't waste your time – you only want to generate names that you can actually use. To learn more, and use a brand name generator that actually produces available company names follow the link: Company Name Generator.

tips for naming your startup

Tip: Consider a Bold Name Choice for Your Tech Company.

Bold name choices for your IT Tech Company must encapsulate the vision of your firm in a single word or couple of words. Look to innovative tech company names, cutting-edge sounding tech names, intelligent sounding tech names or a bold tech name to tell people that you're just that, innovative, bold and cutting edge.

Trap: Avoid Names That Try Too Hard.

Puns usually fall short as good company names. You want a name that's clever – but not too clever. There is a fine line between engaging your audience and trying too hard. What you may think is witty may well turn off potential customers.

Tip: Check the History of Your Domain Name.

You don't want to build your company on a domain that has been flagged by search engines for abuse, fraud or other unseemly activity. The previous domain history can linger in cyberspace for some time and may affect the search results for your new business. The solution is easy. Just enter the domain name into the top search engines -- Bing.com, Google.com, Ask.com, DuckDuckGo.com -- to learn of any negative history.

Trap: Avoid Including Too Many Members on Your Name Decision Team.

It's important to have a few key individuals on your name selection team to give insight and perspective on your naming options. But a word of caution! While it's great to solicit input from a myriad of stakeholders, resist the temptation to include every stakeholder onto the final decision team. Innovative names are bound to rub some member the wrong way. So with a large decision team, you are likely to end up with a lackluster, boring name choice that offended no one -- but also excited no one.

Tip: Don't Overpay for a Domain Name.

A little bit or research can go a long way to ensuring you get best value for your money. DomainTools.com, DNWire.com and Domaining.com are great resources to find out domain sales history, domain price trends and comparable domain name sales. So search, shop and compare to make sure you're getting the best bargain. (We're also pretty confident that once you've done your homework, you won't find a better value than at Brandings®.)

Trap: Make Sure Your Name is Really Available.

A common mistake that entrepreneurs make is choosing a name that they can’t use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up. Learn More About Available Names

Tip: Choosing Your Dot-Com Domain.

Facebook owns Facebook.com. Sony owns Sony.com. Apple owns Apple.com. Google owns Google.com. Microsoft owns Microsoft.com. Got it? You need to start your business with a company name that exactly matches your domain name.

Trap: Failing to Ask for Help.

There’s a lot that goes into solid business name development. To create a name that’s cool, catchy and really stands out, you need an arsenal of quantitative and qualitative tools. You aren’t alone. Talk with an expert. Give our Client Help Team a call at 1-800-852-8900 or shoot us an e-mail. We’re here to help you find the “perfect-fit” name, domain and logo.

Tip: Pick a Logo That Fits.

Your logo design is an important part of your corporate identity. All company names in the Brandings.com catalog come with an editable logo design. Our graphics team can change the color, font, image or layout so that your logo design perfectly fits your company personality.

Tip: Created Names Rock.

A “created” company name is purely invented and fabricated. While a created name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.

Tip: Pick a Top 15 Trending Name.

Consider a name that's on-trend. Here are the top 15 company names that have been trending over the past 30 days: Dystro.com, 0b8.com, Fomie.com, Hesitantly.com, Zunti.com, Hefters.com, Justiced.com, Afgeo.com, Pyia.com, Hyalo.com, AgentCore.com, Hubvy.com, Kaxey.com, HelpClient.com and Zundie.com.

Trap: Cut Once. Measure Twice.

Before you launch your new venture you'll want to make sure that you're positioned for success. Temper you zeal and take time to structure a “blueprint" for your new company. The time you spend planning at the very beginning of your start-up could well mean the difference between success and failure. Here's a great resource to help you plan: Business Plan Template.

Tip: Choose a Name With Energy.

You want a name for your company that clearly defines your brand, that creates interest and importantly, sells your good or services. Keep this in mind when making your final business name selection.

Trap: Start-Up Myopia.

Too many entrepreneurs are so just concerned about the launch of their business that they rush to pick a name that's just "ok." Remember that you're building a going concern for long term sustainability. Think 5, 10, even 20 years into the future. Your company name shouldn't just meet your positioning objectives for today, but should keep growth options open in the future.

Tip: Measurable Start-Up Goals.

If you can't measure it, you can't manage it. You'll want to have clearly defined goals for every functional area of your start-up. From these goals you can set specific and measurable performance objectives.

ideas for naming your startup

Tip: Invented Names Rock.

A "created" company name is purely invented and fabricated. While a created name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.

Tip: Set Measurable Start-Up Goals.

If you can't measure it, you can't manage it. You'll want to have clearly defined goals for every functional area of your start-up. From these goals you can set specific and measurable performance objectives.

Trap: Fail to Plan.

Before you launch your new venture you'll want to make sure that you're positioned for success. Temper you zeal and take time to structure a “blueprint" for your new company. The time you spend planning at the very beginning of your start-up could well mean the difference between success and failure. Here's a great resource to help you plan: Business Plan Template.

Tip: A Quality Domain Name is an Investment.

Just like stocks, bonds, real estate and precious metals, premium domain names are an investment. As is true with all investments, you'll want to choose wisely. Look for the characteristics in a name that will stand the test of time.

Trap: Many Cheap Domain Names are Cheap for a Reason.

There's a big difference between a cheap domain name and a discounted domain name. It's nearly impossible to build a sustainable business around a cheap domain name. The marketplace is flooded with low quality domain names – all essentially worthless. Your key to success is to find a high quality domain at a discounted price. Now that's a value!

Tip: Power in a 5-Letter Invented Company Name.

There is tremendous strength in a short, clear and evocative company name. See if a five letter created business name could work for your business. These short names pack a powerful punch because they are easy to remember and stick in the mind of your audience. Take a peek at our cool selection of 5-Letter Invented Names.

Trap: Stay Away from “Me Too" Names.

Many start-ups often select a name that is similar to others in their industry (we find this particularly true with technology companies). You want a name that captures the core of your business – not your competitors. Resist the temptation to be a “me too" company. Select a name that defines your firm-specific brand. Then you'll truly stand out.

Tip: Make Sure to Pick a Company Name That You Can Legally Use.

A great name is worthless if you can't use it. A name may sound like a perfect fit for your business – but caution -- it could be “trademarked" making it essentially unusable. That's why Brandings® screens and checks all the names in our catalog. Learn more about company trademarks.

Tip: Choosing Your Dot-Com Domain.

Facebook owns Facebook.com. Sony owns Sony.com. Apple owns Apple.com. Google owns Google.com. Microsoft owns Microsoft.com. Got it? You need to start your business with a company name that exactly matches your domain name.

Trap: Failing to Ask for Help.

There's a lot that goes into solid business name development. To create a name that's cool, catchy and really stands out, you need an arsenal of quantitative and qualitative tools. You aren't alone. Talk with an expert. Give our Brand Development Team a call at 1-800-852-8900 or shoot us an e-mail. We're here to help you find the “perfect-fit" name, domain and logo.

Tip: Pick a Logo That Fits.

Your logo design is an important part of your corporate identity. All company names in the Brandings® catalog come with an editable logo design. Our graphics team can change the color, font, image or layout so that your logo design perfectly fits your company personality.

Trap: Don't Overlook "Created" Names.

Some entrepreneurs exclude names that don't have a direct relation to their business or describe the product offerings of their company. A created name transcends description and can evoke a quality that is at the core of your company or convey a feeling that well positions your firm in the mind of your audience. Find a Created Name

We Make it Easy to Find the Perfect Name

We are here to help you find the perfect name for your business. Call Brandings® Brand Development Team today at 1-800-852-8900 (Toll Free USA) +1-702-803-6111(Worldwide) or simply click here to contact our office via e-mail: info@brandings.com



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