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Our experts share insights on naming, branding and starting a new venture.
Trap: Picking a Name That's Not Your #1 Choice.
If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.
Tip: Don't Be Different, Be Outstanding.
Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.
Trap: Don't Use Hyphens or Dashes in Your Domain Name.
If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!
Tip: Harmonize Your Company Name With Your Strategic Objectives.
Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.
Check back regularly for new start-up tips and traps to be avoided.
Here are answers to the questions we most frequently receive. If you have a question that we haven’t answered, just give the experts on our Brand Development Team a call at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: email@example.com
A: If you are starting a new business, launching a product, or you want to give your existing company a fresh new brand identity -- Brandings® can help. You’ll receive a compelling brand name, premium dot-com domain name, custom logo, starter website, "TM" trademark rights ... and more. You get all of this at unbelievable prices. You will have 100% ownership, title and control. Check out the top 10 reasons you should buy your begin at Brandings.® (Why Choose Brandings®)
A: When "Fortune 500" companies launch a new product or develop a new business line they hire teams of naming consultants, corporate image developers and marketing professionals to get it right. These services are outrageously expensive – and usually worth every dollar. At Brandings® we’ve undertaken research up-front and have developed thousands of unique, differentiated and available brands. We skip the fancy-presentations and big-budget meetings of "old school" naming and brand development firms and pass the savings on to you.
A: Your “brand” is everything your audience thinks about when they see or hear your company “name.” It’s all of the feelings, emotions and perceptions they have about your company. So for a new start-up, the first (and perhaps only) perception a prospect will have of your firm comes from what they see and hear -- your name, domain name, logo, graphics, colors, style and sounds. So selecting the right brand name is one of the most important decisions that you’ll make as a business owner. We’ll work with you to develop a brand logo, design and identity that delivers a clear message, provides credibility, and connect emotionally with your audience.
A: Your search for the perfect brand name has never been easier. You can browse our wide selection of names by category or subcategory in the dropdown BROWSE BY CATEGORY menu on the left. Use can also use the NAME SEARCH function -- located at the top of this page. Simply enter any word or word fragment ... then click "GO!" In one click you will find all the great naming options for your venture. (Company name search tips.)
A: If a name from our pre-developed inventory doesn’t quite fit your needs -- you can put our brand development team to work for you. Our etymologists and naming gurus will work collaboratively with you to develop a set of fresh, new, 100% unique brand names specifically for your business. We have custom brand development plans that start at just $1,695 (USD) -- designed to fit every start-up budget. (Learn about our custom naming services.)
A: We serve over 190 countries around the world. While Brandings® is headquartered in the United States, over 70% of the clients are based outside of the US. We welcome clients from around the globe. (Learn more about Brandings® global solutions.)
A: Yes. At Brandings® we’ve pre-developed thousands of unique company names. Each business name has been prescreened and tested. You’ll have the most powerful platform to launch your venture.
A: You'll receive a Certificate of Purchase and Transfer of Common-Law Trademark Rights transferring all rights, titles and interests to you. Each brand name in the Brandings® inventory bears the "TM" designation establishing Brandings® claim to the discrete word, letter, number, design or combination of these elements. The "TM" symbol is global notice of commercial use and common-law claim of trademark rights. All rights held by Brandings® will be transferred to you as part of the brand package. Marks have not been registered with the European Office for Harmonization in the Internal Market (Trade Marks and Designs) or the United States Patent and Trademark Office. (Learn more about trademarks.)
A: Each name in our online catalog has been screened by Brandings® for foundational "ownability." Should your needs require more robust trademark screening, Brandings® offers a range of advanced trademark screening services. You can conduct a basic search yourself by typing the company name into a search engine like Goggle, Yahoo or AltaVista. You can also take advantage of the free search functions available at the European Office for Harmonization in the Internal Market (Trade Marks and Designs) at EOHIM Search and the United States Patent & Trademark Office (USPTO) database at USPTO Search. Brandings® makes no representation as to the suitability of a brand name with application in a particular industry or market or for use in a category of good or service articulated in the International Classification of Goods & Services. You are strongly encouraged to seek counsel to determine suitability and all trademark registration related matters.
A: Yes. As long as you keep your domain registered (with a registrar like GoDaddy, 1&1 or NetworkSolutions) and are not engaged in domain fraud you'll have ownership and control for life. Your domain name is an asset like a car or house that can be developed, sold and bequeathed. Domain registrars charge an annual fee of about $10 (USD). You'll want to ensure this nominal fee is paid each year. If you fail to keep your registration current, you risk losing your domain.
A: After we receive your order, we’ll initiate the permanent transfer of the domain name to you. We make the domain transfer process quick and easy. We’ll walk you through the process of setting up an account with a domain registrar like GoDaddy.com, NetworkSolutions.com, 1and1.com, eNom.com, Joker.com, and Register.com.) Domain registrars charge an annual registration fee of about $10. (USD). We’ll then transfer the domain to your registrar where you’ll have full ownership, title and complete control over the domain.
A: No. If you're serious about the success of your start-up, you'll need to build on a solid dot-com foundation. The dot-com TLD (top level domain) is far-and-away the global leader for business. Your customers will expect to find you online by entering your brand name followed by ".com." If you don't own the dot-com, you'll be sending almost everyone looking to find you to the company that does. With new "dot-something" extensions coming out every day, dot-com domains have become more coveted than ever before. Sure, you can succeed using a "dot-something" TLD, but the odds are weighted very heavily against it.
A: Yes. Once you have found the perfect name in our catalog, our design team will work with to refine or recreate the perfect brand logo and identity. We'll change the typefont, colors and image – at no additional cost. You’ll have a custom-tailored brand identity and logo as unique as your new venture. (Learn more about the logo design process.)
A: Our graphics team will capture the core elements of your brand identity and present them to you in a compact brand Concept Board and Design Palette. One of the characteristics of the most successful start-ups is consistency between company strategy and brand identity. You'll want to ensure that there is congruity at every brand touch point. You'll want to provide the palette to your printer when you create your promotional material, show it to your contractor when your building out office or retail space, use it when you're making packaging decisions or developing products.
A: There are NO additional fees or charges from Brandings® of any kind -- your brand package comes complete. With all domain names, you'll have a domain registration fee of about $10 (USD) a year that you'll pay directly to your domain registrar. And if you maintain an active website, you'll have a monthly fee for hosting. The cost of website hosting starts at about $4/mo.
A: No problem. These are services that available to you only if you require them. Some clients have a website already in place. Others have an in-house design team for their brand identity and logo design. At your direction, we'll work with your team to provide them with any support they may need.
A: You will receive logo artwork in the following formats: .gif, .pdf, .ai, .eps, .svg, .png & .jpeg. If you require a unique or special format, just let us know. We can prepare artwork in any file format you need.
A: After we’ve created, screened and tested a company name we work aggressively to obtain the dot.com domain. Quite simply, there are a finite number of premium dot.com domain names and virtually all of the best have been taken. We acquire the dot-com domain – often at considerable cost. In addition to acquisition costs we have developed a pricing algorithm that includes traffic, history, linguistic value, market potential, expandability, and other etymological factors. (Learn More)
A: We accept Visa, MasterCard, AmericanExpress, and Discover as well as payment by check, wire, PayPal and Escrow.com.
Begin your search for a company name by picking a category that best fits your business in the column to the left. Just select a category or subcategory and browse! You can also find names that contain a keyword or partial word.
Whatever your new business needs, we are here to help. Call Brandings® Brand Development Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: firstname.lastname@example.org
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