Best Names for a Building or Residential Development
The Brand Development Team here is posting some of our favorite building and new development names and why they work, don’t or, why they caught our eye.
The best part of real estate development, construction, and being a builder is not only do you have something tangible to show for your effort but, youll have something to show your kids, and grand kids and be proud of. In many cases you can be sure of your legacy in concrete and iron for many generations to come.
Along with the actual building that stands and lasts for generation so too does the name of the building. Theres no doubt Freedom Tower will hold its name forever or Marina City in Chicago will be known as such in perpetuity.
There has a lot of development and building in the last few years so, the Brandings Brand Development Team has decided to collect and present the best names for a buildings and developments that weve come across. These are buildings or construction sites weve walked past or names weve come across in papers or heck, maybe well even include some historical examples to see if theyve lasted the test of time or what went wrong.
With that all said, well present the name, explain why they work (or dont maybe) and what you should keep in mind if youre naming a building or development of your own.
We want this forum to be interactive so, if youve come across any great building names of your own, questionable development names, or even want to run some building name ideas that youre considering by us and our readers, please let us know by posting it below.
Sky Luxury Apartments, New York, NY
Short, simple, easy to remember, what’s not to like about this residential building name. Particularly because the new project is 71 floors, high into the sky as it were but also because of the added adage of “aim for the sky,” or something to work hard for or work for.
We also love how this building name is combined with a sleek and simple logo and, we’re pretty sure this is intentional, the back of the “K” is accentuated referencing or indicating the huge height of the building.
What are you impressions of this one?
Best Brand Names at International Vision Expo & Conference
Some of our Brand Development Team recently visited the International Vision Expo in Las Vegas. In this blog we share the Top Brand Names that we came across.
The Brandings Team is recently back from the International Vision Expo & Conference in Las Vegas and we wanted to share some of the Best Brand Names and Company Names that weve encountered there.
Before we share the top brand names, we’d like to start by saying that weve we learned a lot at this conference. First, there are a lot more sun glass companies, frame companies, glasses technology companies, and lens companies that weve never even heard of before. Second, there’s a lot that goes into helping people see better again and we must applaud all these wonderful people in their part for doing just that.
We found ourselves considering what it must be like, to be one of the millions and millions of people around the world who dont have access to an Optometrist or the money to buy the corrective lenses; we found ourselves very thankful.
Our Brand Development Team is very cognizant that sunglasses and frames, are visible to the greater public the second the wearer puts them on. The glasses which the wearer chooses are seen by every person they come in contact with, be it at the office, home, the gym, and any random stranger they walk past in the street.
Glasses are more visible than most of the other items we consider luxury goods. As an example, think of a man walking to work on a city street, are you able to see his watch? How about his Calvin Klein underwear, or shoes, his tie or shirt if hes wearing a jacket?
You cant see where he lives, the car he drives (once hes out of it), where he vacations, or how nice his wallet is but, what you can see is his glasses.
Whether we like it or not, whether we agree with the perceptions or not, people will judge you by what they can see, and one of the first things people see are your glasses.
Sunglasses and frames would be considered in marketing terms as a visual luxury, or something which everyone is able to see. Because glasses are a luxury item, every high end design company develops glasses, so you can insure there are huge Brand Development Agencies working hard to develop targeted business names for these companies, even developing the names for the frames themselves.
Below is a list, in no particular order, and avoiding well known fashion and glasses brands (Gucci, Ray-Ban, etc), of the Top Brand Names from the International Vision Expo & Conference 2016:
Zyloware Eyewear known as an innovative frame company. We thought this is an innovating brand name that just sounds futuristic and interesting.
Luxottica Group One of the largest high-end sunglass and frame manufacturer in the world. Our team loved how this brand name is a combination of luxury and maybe exotic; either way, this brand name sounds luxurious and exotic.
Miraflex a great combination of mira or look in Spanish and flex or flexible. This is a perfectly fitting brand name for a company that prides itself on flexible, safe, and durable glasses, right?
RightEye Is a health technology company using eye tracking and guessing from their brand name, helping people make their eyes right again.
We Love Eyes A new and exciting eyelid hygiene cleansing system. Everything about this brand says young, fresh, and fun, starting with their name. They love what they do, and you know how we know that? Their brand name says it all, they love eyes!
WOOW This frame company prides itself on being chick, off-beat, and trendy. We think their brand name really hits the mark. A side note with the brand design; were really glad they refrained from adding pupils Os making them look like eyes.
Coté D’Azur Theres a few places in the world that just evoke elegance, opulence, and beauty; Coté D’Azur is one of them. For a frame company that offers elegant styling, we think its a perfect brand name.
db4k Combining an interesting business name with a fun logo makes for a perfect brand for a fun, and kid focused Eyewear Company; we think db4k really hit the mark.
While this particular blog is about our specific experience and the brand names we came across, anyone looking to develop a brand name can learn from it.
The brand names that we chose as our favorites were able to accurately express the personality of the business or product, or even evoke a feeling in us (fun, elegance, trendy). No matter what your business is, your brand name should represent you, and stand out in a crowded market place as these names did.
So congratulations to brands that weve named Best Brand Names at Vision Expo & Conference 2016! Youve won absolutely nothing but our praise and knowledge that youre brand name not only caught our eye in a crowded room but your brand name perfectly fit the essence and products in which you build or sell.
Examples of Catchy Restaurant Names | Taste These Powerful Restaurant Names
The Brandings Brand Development Team is going to post catchy restaurant names that we see and love and why they work and how you can develop one of your own.
We’re going to try something new here at Brandings. While we’ve post onto FaceBook, Twitter, Instagram and Pinterest the catchy names of restaurants that we like before; we’ve never posted them here on our blog. We feel that we may have been leaving the great readers of this blog, who don’t follow us at the other places out; so we’re going to change all that.
Also, while those social media site are AMAZING and have changed the world we live in, they don’t necessarily allow us the opportunity to explain, in detail, what it is exactly that we like so much about the restaurant name; what makes it so catchy, why we think the name is successful, and heck we’ll even throw in some we don’t like (and hope we don’t get sued).
As we build this list you can learn how to develop a restaurant name of your own, or any other business name for that fact. So sit back and get ready for some great tips and please feel free to post restaurant names that you love below and we’ll be happy to discuss them as well.
Thanks for reading!
#5 Example of Creative Restaurant Name
We recently came across this great restaurant name in Chicago and instantly fell in love with their name. To be totally upfront, we didnt eat at the establishment because we were just running past but, what stopped us was the name.
After a little investigation we found that Freshii is a new and exciting option for fast food but, we really should have guessed that from the fresh and exciting name they chose for their restaurant. Freshii is an interesting derivation on the word fresh with two additional is on the back.
Were unsure if the is have a specific meaning or they just theyre just a fun and interesting addition. Either way, we love the logo, we love the fresh green color representing freshness, and we love this creative name for a restaurant.
We want to people to think, when youre naming your restaurant or any business for that matter, you need to tell the world what kind of establishment you are with your business name. In this instance, Freshii is a fun twist and a new and exciting name and guess what? Freshii the company is a new and exciting restaurant with new kind of healthy, fresh, and exciting menu, which fits the name perfectly.
Well done Freshii on having a restaurant name and logo that perfectly fits your business!
#4 Example of Creative Restaurant Name
Well this example is a little different then restaurant names that we’ve commented on in the past. This time instead of being a restaurant name we want to talk about, here we were just overtaken by the tagline of this bar.
While the bar name is fun and clearly an expansion on the first bar they opened, when we saw “Warm Beer – Tasteless Conversation – No Food” we were struck by the creative, honest, and fun tagline of this bar.
Usually people are always promoting how cold their beer is, how great their food is, and the amazing and cool people you’ll meet at their establishment but, this place went for the exact opposite for this place and in doing so, grabbed our attention and businesses.
Sometimes going with the reverse of what others are naming their business, or developing a reverse or honest tagline, you’ll grab the attention of potential customers.
#1 Example of Catchy Company Name
The first restaurant business name that caught our eye is “Cos Bar.” This is just one of those great restaurants and bars that you just notice when you cruse by one day. You’re just walking around and suddenly this name and great place grabs your attention. You take a look at really get excited to go in there.
One thing that grabbed our attention about the name is that it is really only 3 letters long, six maybe if include the word “bar.” Either way you look at it, it’s really, really short.
Examples of Catchy Company Names from Our Inventory
Well it seams appropriate that first restaurant name we discuss should have our first tip and that is, to keep the name of your restaurant short. A short restaurant name like Cos Bar is going to easier to remember then say, Luigi’s Fabulous Delicious Organic Family Pizza Shop. The easier your name is to remember the easier it is to communicate. Short restaurants names are good restaurant names!
#2 Example of Creative Restaurant Name
We came across this interesting and forward sounding and looking name for a restaurant the other day. From the moment you see this restaurant name you know that you’re in for something new and different and a difference experience and the place did not disappoint.
GRK is short for Greek and they have added the tagline of “Fresh Greek” under the letters just to be clear about the kind of food that this restaurant is going to be serving but, from the moment you see the name to the time you walk into this restaurant, you know you’re in for something new and different.
This restaurant is not your Yia-Yia’s (Grand Mother in Greek) Greek restaurant. This restaurant is clean, modern, sleek and with a streamline menu and artisan sodas, the restaurant name is perfectly in line with what kind of restaurant they are as well as the type of food they serve.
We have to say, well done GRK Fresh!
#3 Example of Creative Restaurant Name
We came across this interesting restaurant and bar name the other day and it really made us take a step back and have a second look.
The fact that our jaded Business Naming Team (sorry team, but you know you’re hard to impress) stopped to get a better look then, began discussing the name certainly says something.
First, let us describe the restaurant a bit. Hoptron Brewtique (http://hoptronbrewtique.com/About.aspx) is dedicated to the “Beer Geek” who is well informed of micro-brews and is looking for a local place to hang out and try new micro-brews as well as people uninformed about micro-brews who are looking for a nonthreatening environment where to learn more and even sample a few.
There’s a lot of the word “geek” being thrown on their site and that shouldn’t have suprised us, because of the “tron” part of their restaurant name. For anyone not alive in the 80’s, Tron was a mega hit and quite possibly the first real movie about computers. The movie has entered geek cult status even being remade in 2010.
Anyone old enough to remember the movie, is old enough to indulge in a beer and the name may even rekindle happy feelings of their youth. The team really liked the exciting combination of “tron” and “hop” to create a new word “hoptron.” Hoptron is really telling everyone that the staff is beer nerds and well informed about the industry.
The one thing the crew had a little difficulty with was the “Brewtique” part of the name. This, we believe would be the combination of “brew” and “boutique.” Ask anyone what they associate with the word “boutique” and you’re going to get all sorts of answers but, they’re all going to be based around, a place where women go to get their hair done.
This is a surprising name for a beer based bar and restaurant, which is focused on men. Perhaps they didn’t want an overly masculine name to scare off potential female customers, or maybe they just loved the pun but, we think it would have an off putting effect on any man walking down the street or one looking to meet up with some friends.
Our team loves the creativity of the name but would have stayed away from the “botique.” Our Brand Development team would love to hear what you think of the restaurant name; let us know, post it below, and thank you for reading!
Where Can I Get Startup Funding? | Ever hear of Crowdfunding for your Start-Up?
If you’re looking for money for your start-up there are a few different ways to fund it, ever hear of crowd funding? Check out this great article all about it.
There are many reasons why people strike out and start a business. Some entrepreneurs have been spurred on after being laid off, others hate the grind of 9 to 5, some simply want to supplement their income, while others have a great idea that they want to take to market.
No matter the reason why they get started all entrepreneurs, everyone needs capital to get their startup started.
Like the thousands of reasons why they started, theres equally as many ways to get funding. One of the most popular, due to the big TV hits like Dragons Den and Shark Tank is Venture Capital and while that is an option, there are others as well.
Have you ever hear of crowd funding?
Crowdfunding is a way for start-ups to join a club of sorts that focuses on business. There is generally an initiation fee and in return for money, to fund your start-up, they receive points that can be redeemed for your products and/or services you provide.
There are all sorts of crowdfunding and all sorts of rules and regulations associated with them. Make sure you find the best one for you.
Crowd Funding for Start Up Company
By Yuan Yudistira
Start-up companies cannot offer the crowd equity in exchange for their financial support without filing with the SEC. Therefore, crowd-funded ventures are designed to be membership organizations. For example, a $50 donation will get you into the club, under the agreement that the crowd will be given a chance to vote on business decisions. In addition, the crowd is rewarded with points that are redeemable for products in place of profits. Crowd funding for start-up companies is basically a fan club that is centered on the business.
Primarily, crowd-funding projects open up new opportunities. As a company, you will be able to communicate more directly to your contributors and cut out all of the intermediaries, especially for specific projects. In addition, you will also be able to liquidize objects that are more abstract.
The Difference Between Investors and Contributors
Crowd funding is a completely different model for financing a start-up. With crowd funding, there is a different sort of relationship between the person paying the money and the entrepreneur with the idea.
With most, yet not all, crowd-funding sites, start-ups keep total ownership of their projects. Contributors are rewarded with credit on a website, commemorative t-shirts, free subscriptions or software copies, and more. The biggest difference here is that there are no stock certificates, no Board of Directors, and no equity to pay.
While crowd funding does give the funding that they need, start-ups funded this way may miss out on some things that investors have to offer, including business advice and connections. In order to get investor backing and to take advantage of their connections, you typically need strong connections in the first place. This is just one more reason that the Internet is the ideal way to raise money through crowd funding, because it is so easy to make connections online.
An Alternative To Business Start-up Loans
Naturally, every entrepreneur with a dream and a business plan thinks about taking out one or more business start-up loans in order to get his/her idea up and running. Aside from the obvious risks, many people think that there is no good reason that is preventing them from taking out a business start-up loan to get the money that they need.
Borrowing money through a business start-up loan is dangerous enough to get even the most dedicated entrepreneurs nervous. If it all works out in the end, that is awesome. If not, however, you may be in big trouble. Before you know it, you will be swamped with personal debt, insolvency, or possibly even bankruptcy.
Business start-up loans can give you a huge leg up when you start out, but if you can get around taking out a business start-up loan in the first place, then you should try an alternative strategy.
Again, not every crowdfunding group is right for you. It takes some research and time to find the group suited to your needs and specifications but in the end, it may be a worthwhile investment.
If you like this blog or even if you dont like this blog, please let us know by posting your comment here. We look forward to hearing from you and perhaps directing this blog to better suit your needs.
Presidential Logos How Effective are They?
No matter who you’re voting for, we’re about to be bombarded with presidential logos but, which ones are the most effective and do they work?
Update: We just wanted to update everyone on the ever changing political situation… as far as logos and web sights design is concerned! It recently seams that the presidential candidates are going the way of the single letter. Think “O” for Obama and “W” for George W Bush. It is believed that Bobby Jindal is going to go with “J.”
It seams that even our Presidential Candidates are looking for something catch, a logo that is going to stand out in a crowded market place, but most importantly something that’s going to look good as a Mobile App.
You can read more about this and some more insights from logo professionals in this great article from the Washington Times. Keep your eye out for more exciting presidential logos and even their website as it seams that the nominees are no way short on funds and will be hiring the biggest PR teams in the world to help them get their message across, whatever it may be!
Oh, if you see a logo or tagline you’d like us to discuss, please post it below!
So that got us talking around the office, exactly how important is a logo for a presidential campaign?
A logo is meant to mean something to the audience, specifically to ones target market, make an impact and represent something, and that something can be a company or even a presidential hopeful. With people, your logo becomes almost a flag, a standard or family crest; something a Knight, Queen or President would send into towns so that people would know that they are coming.
Well it seems that we werent the only ones standing by the water cooler discussing presidential contenders and their logos because NPR recently ran a story where they sat down with graphic designer Armin Vit to discuss just that.
Check out what they had to say about presidential logos (follow the link) and you can check out some of the current and past presidential logos below!
Shame on You Markus Lemonis
Recently on The Profit Markus Lemonis forced a company name on the founder without consideration to her ethnic heritage; a huge No, No by the Brandings Team!
On a recent episode of The Profit (@TheProfitCNBC) Markus Lemonis (@MarcusLemonis) forced a company name on the founder without consultation or consideration to her ethnic heritage. This is considered a huge No, No by the Brandings Business Naming Team (@Brandings_)!
Lets back the story up a little bit. Recently on an episode of The Profit, entitled My Big Fat Greek Gyro (Episode 217) a show we generally love we must say, Markus Lemonis helped a struggling Greek Restaurant find their feet and become profitable. One of the biggest problems the company was facing was that they were using a name that they couldnt.
Now, the naming team at Brandings.com has seen this many times before, a company grows and expands just to realize that they cant use their name due to trademark infringement. It happens all the time.
What happens next both bothered and surprised us.
Mr. Lemonis has his team of professionals develop a new name for the Greek restaurant without consulting the founder of the company or any other stakeholders in the business. If they had they would have found out that the founder not only hated the business name, she found insulting to her Greek heritage.
Mr. Lemonis, who is Greek himself and his development team created the new business name The Simple Greek. When the founder express her opinions Mr. Lemonis simply replied trust the process, its a great name and Im Greek and I dont find it offensive.
We understand that Mr. Lemonis is not only Greek himself and is now the largest shareholder in the company but the fact that he pushed his new name on the founder without input and then forced a business name on her, which she found offensive to her heritage is outrages!
We were speechless. The flurry of phone calls between our team members after we all saw that, we may single handedly raised the stock in AT&T.
Unless something happened off camera which we werent privy to, we would NEVER, EVER, EVER, NEVER (we think weve made the point) force an owner or founder to stick with a business name they werent happy with, let alone one that they found offensive to their nationality identity.
With that said, Brandings agrees with her; The Simple Greek, is offensive. Youre almost saying that Greeks are simple and that couldnt be further from the truth (they invented Democracy, the Screw, Bronze casting and even the Watermill if Im not mistaken!).
Cool Available Business Names:
How could he possible expect her to walk through the door each day with her head held high, below a sign she finds offensive? Its demoralizing and does not instill trust nor a desire to work all of which will be picked up by the customers.
At Brandings.com, we believe the process for great name development comes from intense collaboration and input from key internal and external stakeholders. Great business names emanate from a firms strategic mission, goals and objectives. It should capture the soul and unique personality of the firm.
Its should not be didactically thrust upon a firm, and certainly not forced on an entrepreneur that finds it offensive. Thats not a process, thats totalitarian arrogance. So a big thumbs down on that one Mr. Lemonis (but we cant wait for the new season!).
Naming Your Company or Brand | Where Do I Start?
When you’re naming a company, what exactly is it that you should look for? Check out this great article and learn a few key points.
A New Name for Your Company or Brand
Its been a while since we’ve written about how to name a company so we thought it might be a good idea to add a new blog about the subject. Coming up with company name ideas is very similar to naming a child as that company name is going to be with you for a while and it will grow up with you. That child’s name or business name will be with you for the life of the company so take your time and really think about it; now’s no time to rush!
Let’s start off first with a great tip for naming your company which actually has nothing to do with your company name ideas exactly, and that is, that no matter how great those company name ideas are, if you can’t procure the exact match dot-com domain name, you have to move on, full stop.
We’re living in an interesting time where ICANN (to learn more about ICANN, what they do and how they control our life please follow the link) is releasing more and more domain name extensions, they are simply just making the dot-com domain the default, must have domain extension for all business matters. If you can’t get the dot-com domain name for your company name ideas, you must move on.
In this modern world we live in you cant have a company without the corresponding domain name. If you can’t find the exact match domain it is possible to manipulate the name, although we don’t highly recommend it.
If you don’t really have a need for a short and easy to communicate domain name, and you have no need for expansion in the future, you could add the word the or company in the beginning or end of the domain but, we digress and let’s get back to the topic of company naming.
With that said there are several traps to not to fall into when naming your company. For one dont make your business name overly specific, this applies across the board, for example, Mens Warehouse is forever stuck with Mens in their name, forget about adding a womans line.
Also dont fall into a regional trap, one example, Palm Springs Shrimp, what if you want to expand out of Palm Springs? The only way this could work is if the location you’re using is universally associated with what you are selling or has a cachet about it which may help you. By this we mean is using the city of Beverly Hills for your luxury company. Everyone associates Beverly Hills with luxury so if you are opening a high end boutique in Oklahoma City you might be ok.
An interesting and funny issue we came across the other day; if you have a multiple word company name and buy the multiple word domain name to go with it, look at what the words look like together without spaces and in a universal font. There is an Italian Power Generator company that became a laughing stock after they went with their domain www.powergenitalia.com!
We dont want to scare you but, naming your company is quite important and Brandings.com is here to help. We pride ourselves with working backward, where we develop business, company and product names, then make sure the domain is available so that when you search on our site, you know which ever name you pick, you know that the exact match dot-com domain name is available.
If you’re still having trouble naming your company and would like a little inspiration, have no fears, the Brandings Business Name Generator is here. Our Business Name Generator is a computer program that takes available business names from our inventory, names that you may not have considered before, and presents them to you in a new format.
Check it out, you’ll be surprised by the product names and business names that come up, ones you may not have considered before but ones that could just make that splash within your industry!
Ah, school is back on so, with that in mind, here are some of the school related business names that are available at Brandings:
With that in mind, we’ve come across a great article about how to judge business name ideas whether they’re ones that you’ve develop yourself or ones that come up from our Brand Name Generator. You’ll find that some of the tips are the same as we’ve recommended both on this blog and on other blogs from the past.
Enjoy and please let us know if you have any tips for business naming, we’d love to hear it so post it below.
Business Name Generator – Five More Important Features of Business Names
Here are more tips and suggestions which can help you pick a name easily from among the business name ideas your company name generator provided you:
1. It must have a.com domain
Nobody can deny that majority of the websites have a.com ending because it is the king of all domains. Yes, you might be paying much for it. However, it will still be at your advantage because you are getting rid of confusion for domains with vague endings.
So why would you need to choose anything else when there is a standard option you can use for the main website. Do not cause more complication to an online business name generator because it will also affect the overall standing of your business.
2. It must be well thought off
Think carefully how a word is read when combined together with other words. Do not give a chance wherein your business website names are misinterpreted in various ways.
Do not make the same mistake like these programmers who named their company as Experts Exchange. They choose a domain name expertsexchange.com which can be mistakenly read as expert sex change. Another example is the domain of an Italian Power Generator company – powergenitalia.com. It can also be mistakenly read as power genitalia.
3. It must be internationally appealing
If you have an intention to market your products internationally, research for its meaning in other people’s language. Let us take this example: Chevrolet named one of its cars as Chevy Nova and tried to sell it in Spain. Later did they realize that Nova is not really an appropriate name for a car because it means “no go.” Think of how you can convince the target market to buy the product if it is in contradiction to their perception or actual understanding.
4. It must not be too narrow and not too broad
Most companies fail to consider product or service line expansion in naming their businesses. If possible, use a name that will allow you to cater additional market. It will be costly and taxing to rename your company.
Do you get what I mean? I will show you an example. Ladies Apparel Company later realized they want to add children’s wear for a mother and daughter tandem. But they were known to be a seller of ladies’ wear only. So it will take much effort to renew the line of their business. The name set an unnecessary limitation.
Once you are about to come up with a final list seek out the opinion of other people. If you want, ask them to rate their choices. From their choices, it will be simpler for you to make the final and best choice.
The simple tips should give you a picture of your need to entrust the first pace of naming your company to a high-tech business naming tool. Because the process is not easy and you need the best help you can get to breeze out of this stage. And a business name generator can provide you the best possible business name ideas to choose from.
- Good business name ideas should have certain features to be really beneficial to the success of the company. Hire a company name generator and see how easily they can come up with business name ideas for you to choose from. Choose from among the many company name generators who can provide your business venture with a creative business name. Article Source
So do you have any funny domain name or do you have any questions or comments about our article? Well we would love to hear it, please just let us know.
What Does Brand Equity Mean and How To Build It?
What is brand equity and how do you develop it? Once you have brand equity protect it and do every thing you have to keep your equity positive.
Brand Equity, What does it really mean?
In our past blogs weve written about branding and building up brand equity in your business but, what does that mean exactly?
Breaking it down to the most simple aspect, brand equity really just comes down to trust. Trust that your product or service is consistent, trust that it is good, trust that it fulfills the promised requirement and most importantly trust that this product or service will perform the same again the next time you require it. Companies spend billions of dollars each year to meet these truths.
It may also take a great amount of time to slowly build this brand equity within your company. It takes time because people not only have to try and use your product, company or service, they have to like it enough to use it again.
The tricky thing about brand equity is that it’s not just a one way street and can work against you if you do not fulfill the truths. BP is learned that the hard way with the Gulf oil spill, people are assigning negative equity to the company and its products.
One thing we like to do here on our blog is to bring you articles and opinions from other people so that you can hear another voice on the subject we’re bringing you. With that said, the below article is by a Brand Develop Specialist and he describes Brand Equity perfectly, more eloquently them we are, so please enjoy the article below.
Names for New Video Games:
With All the Talk About Building Brand Equity, What Does it Really Mean?
By Darren R Gunning
Answer: Equity is the ‘value’ assigned to your actual brand by what consumers really think and feel about it, and therefore the trust and belief that they carry for it.
Brand equity is an integral part of customer (product or service) trialing, loyalty and retention.
A consumer/customer may often choose another product or service over their preferred brand as part of their ongoing validation process for that brand. This can often be driven by price or a promotional offer etc.
Brand equity at this time is the cornerstone for bringing them back to their hero (or preferred) brand after the initial saving or offer experience is over from using the competitors brand. Through Brand Equity we hope to achieve this ‘coming home or back to their hero brand’ by creating a conflict in the psyche of the consumer that the newly purchased or trialed brand ‘X’ product, does not offer the same belief of quality, trust and value to the consumer or customer as their preferred ‘hero’ brand, hence they will purchase or visit us again, even if intermittently.
This loyalty is created through brand equity and brand building.
Current online/web trends (and for good reason!) are moving towards more User Generated Content as part of this equity building allowing consumers to create, post and comment about the positive experiences and opinions on a company, product or service as opposed to just what the companies/brand are saying themselves about them on their corporate websites.
This transparency between the consumer and the brand is infinitely more powerful as a persuasion tool then simply spoon feeding them corporate and advertising messages. Having said that, well crafted and placed Advertising and Communications messages are still a very relevant part of the overall mix. it’s a matter of balance through solid Channel Planning and Insight.
So what delivery channels should we use then to help build/increase Brand Equity?
The answer used to be “television”, you have to be on television! Technology has since brought us agency accountability and the metrics and opportunity to look deep into our markets psyche, the creation of the next generation of the database, the ‘true’ database, not just a bunch of population based anecdotal data.
Now, true and solid Channel planning comes from stepping back, assuming nothing, and using whatever mix of channels can deliver our message to our market, while also allowing for users to comment and herald our brand for us in the global web space. Sometimes our final plan will not included traditional delivery channels such as television, radio, press or print. Though for most brands they are and will remain for sometime to come, an important part of the overall mix. But without solid and unbiased planning you don’t really know, do you?
- Article Source: http://EzineArticles.com/?expert=Darren_R_Gunning
I hope this blog and the following article answers any questions you may have about Brand Equity but if it doesnt please let just shot us an email or post a comment and wed be more than happy to answer it.
Update: After spending years of money and resources building your brand identity don’t ruin it by over protecting it or tarnish the equity. Brand equity could easily be tarnished and it takes more resources and time to build it back up again.
Once the public has you branded as being not of good quality, rude or whatever it is you’ve got to struggle to get it back.
Brandings on Instagram | Brand Naming Tips Examples & More!
Brandings has a new and exciting way to get tips and learn how to develop a targeted logo; by following us on Instagram. Great tips and a fun way to learn!
Follow Brandings on Instagram
If you’re looking to see great business logos and examples of short business names, be sure to start following Brandings on Instagram. We’ll keep uploading logos which our Design Team has created and great logos we see while out and around town.
We’re going to be posting examples of business names we like, ones we don’t and other business naming tips and other business related photos.
So what are you waiting for follow us @ Brandings_ .
As always, on a last note, we’re always open for suggestions on blog topics, Business Naming Vlog Topics like the ones found on our YouTube Page, and now shots of your favorite business names or logos for our Instagram page.
We’ll gladly even take discuss your business name, why it works maybe why you may have trouble with it and much more.
Thanks for reading!
Business Naming Videos | More Great Places to Find Them!
Brandings has more places to check out our Business and Company Naming videos. We’re spreading them out there so more people can use our experience.
Recently we’ve posted a few business naming videos from our YouTube Channel but we also wanted to know that we’ve expanded to a few different video sites as well. Brandings has joined bot Vimeo and Daily Motion.
Some people have a preference of one over the other and one may work better with whatever device over another.
It’s going to be the same great business naming tips now with more opportunities for you to see them.
You can click on either icon above to start watching these great videos and be sure to keep checking back for more great videos we have in store and in the works.
In the interim, if you have any suggestions for any of these business naming videos and any other related topic, post them below or post them on these other sites on our page.
Thanks for reading and watching!
How to find a Business Name on Brandings Video
Learn how to find the perfect business name at Brandings. This video has the best way to get to that business name so you can get started today!
With the successful launch of our Brandings YouTube page, where we’ll be sharing our tips for naming a business, launching a company and names that will make your product standout, we thought we’d follow-up with another video.
Brandings has one of the largest inventories of Business names on the web and it may be a little overwhelming the first time you check out the site. Often people ask us “how do I find a business name” on your site. We know you’re ready to get out there and get your business going and you don’t want to spend a lot of time looking through or site to find the perfect business name.
We understand so, we’ve had Matt put together, a how to find your business name on brandings; a vlog.
How to find a Business Name on Brandings:
We hope this helps but, if you’re having any problems locating a great name for your business, give us a call or drop us an email we’ll be glad to point you in the right direction.
As always, we’ll be glad to answer your questions on this blog and we’re always pleased to get some blog (and now Vlog) comments and recommendation for future posts!
We’d also love if you Like us on FaceBook!
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Top 5 Company Naming Tips on our YouTub Channel
Check out Brandings first Video Blog on the Top 5 Company Naming Tips. We thought we’d start big so, find out what ever great company name has in common.
Can’t get enough of Brandings and want to learn more about company, product and business naming? You’re in luck!
Brandings has launched it’s own YouTube Channel where we’ll be bring you great tips and the traps to avoid. Here you can learn first hand from some of our expert company naming team as they share their knowledge with you.
Just like this blog we’re open to suggestions about future videos and would love to hear your comments about how we’re doing and if you would like us to answer an specific questions we’ll be glad to do it either here, on the blog or in one of our video blogs, Vlogs as it were.
That said, here’s the first of our Vlogs!
Top 5 Company Naming Tips
We hope you really like it, Matt has been with Brandings for a number of years and has been elected by the more shy members to be the face of Brandings. So, keep those business naming, company branding and product naming questions coming and keep you eyes out for the next video!
Great Company Naming Article
Recently we came across a great article about naming a company, check out what we’ve learned and what you should know when naming your company or new product.
Company Names are Extremely Important, But You Don’t Have to Take Our Word for It
If youve read our blog before youve heard us speak about how important a business name or product name can be for a startup. This blog has been designed to share with you the importance of product and company naming. In this we always love to share with you, other great sources who echo our sentiments.
That said a few days ago Jodi Helmer wrote a great piece for Entrepreneur Magazine highlighting the 3 top points for one to consider before naming their startup, the first of which was the importance of the name itself.
The right name differentiates a startup from its competitors, helps build the brand and sparks an emotional connection with customers. We couldnt have said this any better and her point being that you need to stand out when entering a marketplace and there is no better way than with your name.
Check out These Available Cool Names for a Company:
Helmers second great point in the article is that you name doesnt just have to stand out within your industry but rather it has to be interesting itself. People like interesting and theyll like saying your company name if that company is interesting.
The last point Helmer makes is that you can be overly different with your name. Fun and interesting is great but when you start getting funky with spelling thats when things can go really wrong.
We hope you check out this great article about naming a company at Entrepreneur as we couldnt have put it better ourselves. We highly remember that you check out Ms. Jodi Helmer’s website as well, she has amazing tips on company naming and other great ideas for entrepreneurs.
Thanks for reading and as always please let us know if you questions about company naming or even any suggestions for future blogs; let us know post it below!
Developing Great Company Names
Recently our Director sat down for an interview to discuss our business and how to develop a great business name; it’s great reading plus full of great info!
Learn How Brandings Develops Great Company Names, Straight from our Director.
Recently the Executive Director, John Geranios, Ph.D., was interviewed for the website, Business Interviews. Here Dr. Geranios not only spoke about his background and why he is so well suited for this particular business but about why company names are becoming more and more important in an ever growing marketplace.
If you are interested in learn why a company name is so important, directly from the top of our company, youll want to check out this great article. Dr. Geranios discusses why our company stands out from our completion, by including free logo redesign and our Branding Client Theme which plugs in to any WordPress site, instantly giving it a professional feel and look with the added benefit of ease of use.
Were quite proud of the article and of Dr. Geranios. He clearly identified our business objective, to help startups get off the ground and running with a great brand, and he discusses our future goals and our expansion into overseas markets.
To learn more about Brandings, what we do and how to think, check out this great article, directly from the top, our Executive Director, weve included a link above.
If you have any questions for Dr. Geranions, hell be happy to answer them in this blog. Just post your questions below and hell respond in the same space. Thanks for reading and get out and start your business today!
Don’t Start a Business Without It
When you’re starting a business, there are a few things that can wait, here’s one thing that cant. Find out what that is there.
What Your Business Can’t Start Without
You can start a business without an expensive website but you cant start a business without a great business name and domain name.
Recently Entrepreneur Magazine, published an article entitled “When Starting Up, These Things Can Wait” and one of the “Can Wait” items is a high end website.
We agree, when you’re first starting a business or launching a product you don’t need an incredibly complicated or really robust website but you CAN NOT start your business or product with out a corresponding domain name!
When you’re starting your business a simple website is just fine. Entrepreneur says that a simple OSCommerce site is just fine, we even think that a wordpress site with your info is just fine. Something where you can keep people up to date with what’s going on with your site or business.
So don’t worry about a fancy web presents in the beginning just worry about getting the best name for your business and make sure you get the best domain for your business and get to the web page later.
- To read the original Entrepreneur Magazine article, click here, and please let us know if you have any horror stories about starting a business without a domain name, we’d love to know, leave us a message below.
Domain Name Cyber or Typo Squatting Learn What You Need to Know?
Have you heard of cybersquatting? It’s on the rise and everyone doing business needs to know about it and how to protect yourself. Protect your domain name!
What is Cyber or Typo Squatting?
Domain Name Squatting, often also referred to as Cyber or Typo Squatting is a real problem, and a growing problem at that. In 2012 alone, there were 2,884 new cyber squatting cases involving over 5,084 squatting domains; a 4.5% increase from the year prior.
You might be saying, that’s great but what exactly is that and more importantly, how do I avoid it?
To begin with, there are two main types of squatting business owners may encounter; registering a domain name similar to another company or brand, this would include misspellings, plurals, and alternate Domain Name Extensions (i.e. .net, .hotel, .ext), and secondly, jumping on an expired domain and holding it for ransom.
In all cases, there is malicious intent behind the squatting. The least harmless is simply looking to drive traffic to another legitimate website site via misspellings, to more serious cases including blackmailing a business into buying their lapsed domain back at an exorbitant price, and to my personal feelings the most venomous, setting up fake sites on misspellings with the intent to deceive the unsuspecting into handing over personal and/or financial information.
The first type of squatting, (registering too close to another domain name) can be thought of as Trademark Infringement. The USPTO (United States Patent and Trademark Office) classifies this as “Confusingly Similar,” where anytime you’re looking to benefit from someones business or brand by having a name, brand, or logo similar enough were someone could conceivably think your business or brand is or affiliated with the original.
If this happens, you will quickly get slapped with a Cease and Desist letter, asked to stop your business, and force to you to change the “Confusingly Similar” aspect or face the threat of a law suit.
The last form of Typo Squatting is domain name registration laps squatting and is basically blackmail. Here someone will troll recently expired domains looking for one that had been dropped by accident, usually by a laps in registration, buy it and turn around to the original owner and demand a huge payout for its return.
The original company, while it is their fault for letting the name laps, is stuck as they would have to re-brand their business if they don’t have the domain. This blackmail is illegal and one could rack up some pretty hefty fines.
With all the many different types of Typo, Domain, and Cyber Squatting on the net, we always advise our clients that if they have the money, you should always consider buying similarly spelled domains and plurals. At $12 to $15 a piece, it’s an insurance policy and added level of protection from the evil in the world.
It also means that you should make sure that your domain name is registered at all times. Most Domain Name Registers have an auto renew feature where you can have the company charge your card annually; taking the guess work out of when your payment is due. The only problem arises when you switch your credit card or it expires buy Registrars in the business of keeping you so, they’re very good at contacting you when your payment doesn’t go through.
On a note to leave you on, as a business owner, you should always be aware of someone trying to take advantage of you in any why they can. Every so often, check if anyone is squatting on your business!
Update: NBC Nightly New aired a piece about the spike in Typo Squatting and how thousands of people each year are being lured into divulging personal and banking info to unscrupulous people.
Targeting Your Product Name to Your Target Market
Know your audience when you’re naming your product so your product name has the maximum effect. Check out this great example of how one product did it!
Targeting your Product Name
If you have any questions about what a targeted product name can do, you need not look any further than this article.
Real men dont eat yogurt.
There, I said it. Get ready for men to start eating yogurt. Of course, Im just kidding but, now that the health benefits of yogurt are become more mainstream, the yogurt industry is specifically targeting men.
For years weve been seeing attractive men like John Stamos getting women to eat yogurt now we have a new yogurt product called Power Yogurt specifically designed for men. Everything about this product has been specifically targeted to men.
First lets start with the product name, Power Yogurt. Power makes this product sound strong and masculine. Men want to think they are eating something that makes them strong and virile or makes them powerful, think spinach to Popeye, what could be more masculine?
Not only is the product name targeted to their audience but everything about the product is. The package is red and black, colors focused on men, the logo has a bull on it, the graphics are strong and bold all designed for men. Its be designed so that men dont feel embarrassed is someone sees them eating yogurt or that men wont feel squeamish about buying it at the store.
Recently we went to the website and the product has been described as man sized and it states that leading sports nutritionists recommend the product. Well of course they do, any nutritionist would recommend yogurt but if you have a sports nutritionists say it, then men will think theyre like one of their sports heroes.
I can almost guarantee that this product is going to be a big hit among men. We love this name and whoever created it was worth every dollar.
If you would like to read an article about a company name specifically designed to target men, please follow the link and if you have any questions or comments please let us know by posting it below.
Picking the Right Name for a Company
There are few things to remember when you’re picking the right name for your company. Here are twelve things you wont want to miss.
Narrowing Down Your Company Name Ideas
On a recent flip through the Wall Street Journal I came across an article on how to pick the right name for your business. It was a cute and short blog post by the Journals Wendy Bounds.
What struck me about this article is that she quoted a huge San Francisco naming company called Eat My Words. This company has worked on and named some of the biggest names in companies and Fortune 500 Companies.
The team at Brandings is well aware of this company and could not sing their praises more. This company has developed some of the best names in the business and has been producing catchy and meaningful names for years. They are a huge great company but they are just out of the price range of most people starting a business.
One of the great things at Brandings, and one of ideas that were so proud of, is that Brandings is affordable for just about any company looking for a perfect name. We have names ranging from a hundred dollars to much more and have custom company naming packages that fit every size of business, from the one man entrepreneur to the larger company looking to rebrand.
I digress. So in this article, they have included what Eat My Words called their Smile and Scratch Test. What this is, is a twelve step, pneumonic device on what to consider when developing the perfect name for your company and the things to avoid.
We really liked it and thought we would share it with you:
Simple - one easy-to-understand concept
Meaningful - customer instantly get it
Imagery - visually evocative, creates a mental picture
Legs - carries the brand, lends itself to wordplay
Emotional - empowers, entertains, engages, enlightens
Then scratch the name if its got these deal-breakers:
Spelling-challenged you have to tell people how to spell it
Copycat similar to competitors names
Random disconnected from the brand
Annoying hidden meaning, forced
Tame flat, uninspired, boring, nonemotional
Curse of knowledge only insiders get it
Hard-to-pronounce not obvious, relies on punctuation
We think this pneumonic devise is really interesting and that anyone naming a company should really follow their advice. If youve been reading this blog for a while, than youll know that weve been preaching these SMILE values for years.
We really couldnt implore you more than to consider the I or imagery of your business name as we feel that the right name for your business is one that you can picture in your head. The right business name should be like that song that you cant get out of your head.
We would like to thank Wendy Bounds for writing this article and Eat Our Words for this devise and some great business name. Please follow this link to Wendys article and links to the Eat My Words site.
Thank you for reading and please let us know if you have any questions about picking the right name for your business by letting us know and posting below!
Can Even a City or Town Rebrand?
Is it possible to rebrand a town or even a city? Learn if it’s possible and what you can learn about rebranding your own business or product along the way!
Even Cities Can Re-Brand?
Yes they can, ok, end of post (just kidding, please read on).
Towns, cities, villages or even segments of any of the for-mentioned can be and have re-branded. A rare bit of personal history here, growing up in New York, just outside the city in the 80’s, we were always afraid of “The City” but, that started to change as the city and it’s residents started to re-brand and segment off the city into sections.
One of the first districts in Manhattan to segment itself was SOHO and the “SOHO Cast Iron Historic District.” Shortly after the artist, art dealers, trendy shops and galleries moved back into the area and “discovered” it’s historic, and beautiful cast iron buildings and fixing up the rundown, dirty and neglected buildings, they realized that they needed to separate themselves from the rest of the crumbling city around them.
Playing on the recently re-branded “SoHo” district in the East End of London, the neighborhood seized on it’s location just South of Houston Street and rebranded themselves, SOHO.
This was a clear way to separate yourself from the rest of the city. You can say “we’re not part of that dirty and dangerous city, we’re SOHO!” Re-branding or branding in general is a way to separate yourself from the rest in your industry, be it a city, toothpaste, cars or whatever it doesn’t matter it’s all the same thing.
Next to follow “The New Times Square.” This was a branding collaboration between Disney and then Mayor Giuliani. Jumping on these two success stories, other sections of the city started jumping on board with the rebranding including but not limited to, TriBeCa (Triangle Below Canal), NOHO (North of Houston), and less successfully DUMBO (Down Under Manhattan Brooklyn Overpass (my personal favorite due to how they had to stretch the acronym to make this work)).
Some were more successful then others, no one we know personally uses the term DUMBO; who wants to live in a place named after an elephant anyway?
But New York is far from unique when it comes to rebranding areas. Recently we came across a great article about the very subject of rebrandings. We found it in the Washington City Paper by Lydia DePillis and she spoke about the re-branding of the Georgetown section of Washington DC. What grabbed our attention, as far as rebrandings is concerned is that the company in charge of the rebranding of the city was asking the same questions that we would ask our clients or potential clients about their business or product.
“If Georgetown were an animal, what animal would it be? Or color?”
Getting someone to think about their business differently and about how they can separate their business or product, or in this case town, from others from within their industry, therefor getting attention and customers is at the very core of branding.
At the end of the day that’s really what branding your business is all about, separating yourself from others, getting attention and getting business, it doesn’t matter if you’re a town, sneaker, toothbrush, or software company.
No matter what you’re looking to brand or rebrand for that matter, check out this great article about Rebranding Georgetown and learn about some the challenges that you’ll face and the triumphs that are possible.
Also, please take note of what can happen to you if you don’t rebrand when everyone else around you is, and other repercussions by not branding / rebranding.
Lock a Business Name Down and Then Think About It
If you’re thinking about a business or product name but you’re not sure about it, Brandings has the solution. Check out our new 48 hour business name return!
Lock a Targeted Business and Brand Name Down
Brandings is really excited about our new “No-Risk Find-Hold-Think” Guarantee.
We’ve heard way to often that people have flipped through our site and have found the perfect name for their start up business, just to turn around and someone else has recognize how great that business name is and snap it up from under their fingers.
That can leave everyone involve really discouraged and truly by disheartening to the future business owner and that’s the exact opposite of our goal here at Brandings.
We know that many people aren’t starting a business alone and have shareholders or business partners that they need to check with before they make the huge decision of choosing a business or product name. Often these people are out of the office or are even in another country.
You don’t want to pick a business name that your partner doesn’t like but you really don’t want to miss the great opportunity of that perfect business name. That’s why we’re introducing the “No-Risk Find-Hold-Think” Guarantee.
Basically what this means, that you can buy a business name off our site and you have Forty-Eight hours (48), two full days, to tell us you’ve reconsidered the name. You don’t have to tell us why, or give us any reason at all, all you’ll have to do is send us a email and we’ll return your money.
We thought this would be a perfect solution for those that find a great business name and don’t want it to slip out of their fingers before they can confirm it with their business partners.
To learn more about the “No-Risk Find Hold Think” Business Name Guarantee please just just click the link and you’ll get the details.
So get in there and find that perfect name for your new business or product.
How to use Great or Latin Words for a Great Company Name
We love company names base on Latin or Greek roots. Check out this example and learn about the marketing opportunities.
Latin and Greek words for Modern Company Names
Recently online, we saw a domain name sales company, which shall remain nameless, mocking the use of Greek and Latin words as a basis for a great company name and domain name.
We couldnt disagree with this company more.
We think that when you have at the heart of your company, your company name, and that name is steeped in tradition and history, it gives a great life or spirit to the company.
Think of Nike, the shoe company, but we probably didnt have to tell you that, as a great example. Nike also known as the Winged Goddess of Victory she is a spirit or personification for a company which has been built on providing speed and success through their product, their shoes in this case.
Nike represents strength, speed, and victory and what a perfect spirit for the company.
This other domain company, that didnt like the Greek or Latin idea said that no one will know the meaning so what does it matter. We say even if your customers dont know the Greek or Latin meaning you and your employees will.
Let your company name be the spirit of your business. Let your company name be the personification of your business.
This said, having this historical root to your company name, can really open a great deal of opportunity for marketing. You can incorporate a God or Goddess or earth, fire or water, whatever the root may be.
Let history be your guide and be bold and never be afraid of looking to the past for inspiration for company names in the future!
Find out what your Product Name Means
Learning what your product means in a foreign language may be as important as your product name ideas. Check out this product naming fail from a huge company!
Learn what your Product Name means is a foreign Language
Brandings could not have timed this any better! Recently we blogged, Learn What Your Name Means in a Foreign Country, and I think well have to expand that to just learn what your name means in foreign languages.
Recently Target released a new shoe, here in the states, called the orina. According to Target they said the name is based on what they thought was a Russian translation for peace or peaceful but what they got was far different.
Target learned about a week ago that orina means urine in Spanish, not what they were expecting or looking for, thats for sure.
If you want to read more click here to read the Huffington Post report.
This just goes back to the fact that you need to do everything you can to make sure you dont make this mistake. We must also point out that even huge companies make this mistake.
Do you know of any funny product or company name mistakes?
Learn What Your Name Means in a Foreign Country
Check out this great example of why you should check out what your product name means before you launch a product. Check out this funny example!
Checking your Company Name in Other Languages
Weve talked about it in the past but we thought we would share with you a recent article that weve come across which has been making headlines recently.
Recently a app developer Matt Henderson released his latest creation and something really remarkable started to happen, the app was becoming an overnight sensation. This app, which we have not tried yet, allows users to chart their favorite places and drop a pin in.
The funny thing is thing, he began to realize with all the downloads there was a disproportionate amount of them are coming from Brazil. Over 25% of all the downloads were coming from Brazil.
He decided to find out why and what he found surprised him.
He found out that his app Rego means butt crack in Brazilian slang. Whatever they were doing with app it sure became really popular.
This story has a really happy ending, the app is just growing in popularity, which is translating to success and money but it could have gone another way.
Lucky for Mr. Henderson his name didnt mean something more provocative or have a really negative meaning. It just means that you have to check what your company name, app or product means before you launch it.
Do you have any funny product or company names you want to tell us about? If so, wed love to hear it and get a good laugh.
If you want to read more on subject check out this great article on MSNs website.
To learn more about company naming just follow this link!
What Exactly is Trade Dress and Should I be Concerned?
Ever wonder the difference between trade dress and a trademark? Check out this interesting description by a lawyer who will explain it all.
What is Trade Dress and How will it Affect My Business?
Often we hear people talk about trademarking their business but, what exactly is Trade Dress? What the heck is that, you may ask?
Well lets put it this way, youre launching a product and while the name of the product is super important but, for your product, its much, much more than that. Youve spent a lot of time and money on the very actual design of the container your product is going to be sold in.
This is where your Registered Trademark may extend into the actual design of your product. This quote has been taken directly from the Legal Dictionary website:
A product’s physical appearance, including its size, shape, color, design, and texture. In addition to a product’s physical appearance, trade dress may also refer to the manner in which a product is packaged, wrapped, labeled, presented, promoted, or advertised, including the use of distinctive graphics, configurations, and marketing strategies.
As far as your legal rights to the design of your product the law goes
as far as this:
Like Trademarks, trade dress is regulated by the law of Unfair Competition. At the federal level, trade dress infringement is governed primarily by the Lanham Trademark Act (15 U.S.C.A. § 1051 et seq.); at the state level, it is governed by similar Intellectual Property statutes and various common-law doctrines. Both state and federal laws prohibit businesses from duplicating, imitating, or appropriating a competitor’s trade dress in order to pass off their merchandise to unwary consumers.
Now were not a bunch of Lawyers but, weve found a great YouTube video of an actual Lawyer explaining how Trade Dress extends into fashion and articles of clothing; enjoy.
With that said, Trade Dress will transfer over to architecture as well. For example, think of the Golden Arches at McDonalds and the Best Buy slanted blue wall.
Recently one of the team grabbed a video of just this example; its only a few seconds and well worth a view.
Thank you for reading our blog and please let us know if you have any questions (again were not Lawyers but well try to answer specifics) by posting them below and be sure to check out our other blogs and articles about Trademarking your business.
49ers vs. The Ravens, who has the better Super Bowl Team Name / Company Name?
We’re talking about who won the company naming Super Bowl, the Ravens or the 49ers. Which has the company name and company brand, you decide?
Who has the better Company Name?
With the Super Bowl freshly in our minds we thought we would play out a bit of a Super Bowl of our own. Were having the 49ers vs Raven, which team has the most successful team name or brand. In the end when you look at it, a team name is really just a product or company name and if you expand that a brand.
With all of that said, lets look at the two teams.
First we have the San Francisco 49rs. The term Forty Nines goes back to 1849 and the California Gold Rush. The term 49ers is then a reference to the year, the gold rush began with people flooding into California looking to make their fortune in gold. Half of the men flooding into California came from the East and literally walked to Sutters Mill where the gold was discovered but the other half came by ship pouring into San Francisco harbor.
Second the Baltimore Ravens. The Ravens got their team name in 1996 after a naming contest, when the Cleveland Browns moved and need a new name. The origin of the name comes from an 1845 Edger Allen Poe poem where a man is tortured and pushed into insanity by a black raven. Constantly badgered by this raven this man is driven into madness.
Now that we know where the names come from and what they are, which one of these teams has the best name in turn have the best company name?
Personally, when I think of gold miners, I usually think of long bearded old men in overalls and a gold pan; maybe someone who talks with a whistle and lives in a shack. Sure no one doubts that a gold miners life is difficult and you have to be a strong and tough individual to live in the wilderness and pan for gold but, I think its an odd choice.
That said, the Ravens as a company name is not without its problems. Edger Allen Poe only lived in Baltimore for one year, yes it was his last year, but thats a good stretch, to claim the poet as your own. But looking at the bird, which as has always had an association with evil, I think its a much more successful, name, brand and logo.
Ravens have an air of mystery about them, maybe evil and I would think that thats the point. Theyre menacing looking and seem like a smart animal.
In the Company Naming Super Bowl, like the actual Super Bowl, the Ravens are going to have to take it. If youre interested in what we think makes a really good Football Related business name just follow the link.
If you think were wrong, please, were open to suggestions and would love to hear which team has the best company name or brand name.
Thanks for reading.