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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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What is Brand Identity?

At its very core your “brand identity” is how you want your customers to think of your business or product.  Your brand identity is a promise, it’s everything you want your company to be. It’s a promise made from your firm to your customers that certain things will occur. Brand identity is a way that a company communicates characteristics of the products, services and attributes of the very company itself.

A great brand name will help create a link between the brand “personality” and the firm. Effective brand identity is at the core of how consumers – and potential consumers – respond to a company.

Most importantly your brand identity is the reason why customers chose one firm over its competition and is a central element of differentiation. We have even more about this subject, we've put together a blog about corporate identity if you would like to read more about this subject!

Here are some examples of brands with clear brand identities developed by Brandings®:

examples of brand identity

Visual Brand Identity

“Visual brand identity” includes all the elements that can be seen by consumers -- the typefont, tagline, icon, alphabet, color palette, and station architecture. The goal is to create a robust and comprehensive consumer brand experience.

At Brandings® we achieve effective visual brand identity for our clients by integrating key visual elements. It is our objective to create a brand identity that distictly defines the purpose of your firm and stands apart from your competition. Our graphic artists work with our strategy team to create a harmonious union of fonts, colors, and graphic elements. The result is the brand logo -- the central element of brand identity –

Think about it this way – others have a perception of us by the way we look, the way we dress, how we act. Similarly, a firm’s brand identity is how others perceive your firm. In short, brand identity is the public face of the company.

Get Started Now

Begin your search for a company name by picking a category that best fits your business in the column to the left. Just select a category or subcategory and browse! You can also find names that contain a keyword or partial word.

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Whatever your new business needs, we are here to help. Call Brandings® Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail:

brand development and brand identity

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