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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings at 1-800-852-8900 Blog


Available Brands for Great Start-ups

Here are the facts; you have a lot of choices when it comes to branding your company. Your name is centerpiece of your brand. You know that finding a name that's just perfect for your unique business is one of the most important decisions that you'll make.

The right name could catapult your company into the stratosphere (like Diply, Pinterest, SnapChat, Spotify, Etsy and Facebook) while the wrong name could keep you stalled at the proverbial starting line (like these mega-flops -- Flooz, IndyMacBank and the Edsel).

That's why we tell all prospective clients to really shop around. Compare naming companies, domain registrars, branding firms and name brokers. Do your research and ask tough questions. We're confident that when you compare all your naming options, you'll find that Brandings® is the right choice for your start-up.

The Top 10 Reasons Why Successful Start-Ups Choose Brandings®

1st reasons why startups choose brandings
Reason 1: Brandings® Has the Largest Inventory of Pre-Developed Names.

It's a fact. Brandings® has the biggest online catalog of pre-developed company names. Each name in our catalog has been hand-selected by our enterprising naming team and comes complete with the exact-match dot-com domain and logo that can be changed to meet you specific needs.

Our on-line order process is easy to use and puts you in total control. The largest selection of names means more quality company name choices for you.

2nd reasons why startups choose brandings
Reason 2: Custom Brand Identity -- Logo & Design Palette

You'll get a ready-to-use brand logo that can be fully customized to meet your needs.

Our graphics team has created an initial design concept for each name in our catalog. We can change the design a little -- or -- create a whole new concept for you – at no additional cost. You’ll have a world-class brand identity as unique as your new venture.

You'll also get a custom "Brand Identity Palette" -- created just for you. Our experts in marketing, design and consumer psychology understand the interaction of color, symbolism, imagery, balance, evocation and design. We'll develop an identity that captures the "soul" of your firm.

Your "Brand Identity Palette" will help ensure congruity with all your brand activities -- as you launch your company and as you grow in the years to come.

3rd reasons why startups choose brandings
Reason 3: "TM" Common-Law Trademark Protection

You'll get any and all common-law trademark rights -- including the “TM" designation -- transferred to you as part of the purchase. After the transfer is complete you will have 100% ownership and control of the domain and the mark.

A "Certificate of Purchase and Transfer of Common-Law Trademark Rights" for the mark is available to you, upon request, at no additional charge. The Certificate will document the date Brandings®established initial use of the mark and attests to the continuous use of the mark under 15 U.S.C. § 106 of the Lanham Act enacted by the United States Congress in 1946. The Certificate will warrant that the mark is free and clear of any and all liens and encumbrances and that Brandings®has full legal right, power and authority to sell, assign and transfer the mark. Click here for more information on trademark protection.

4th reasons why startups choose brandings
Reason 4: Free Starter Website Template

You’ll get a ready-to-use website template that will increase your visibility from day one. It’s an easy way to establish an immediate online web presence for your new venture.

We’ll send you a professional WordPress website template that you can upload and install yourself on virtually any web hosting plan. Best of all, no technical of programming experience is necessary. We’ll walk you through it all step-by-step. Click here for a live demo of the the website template.

The template will work as a simple starter website or a fully developed site. So it will look great if you just want to announce that your business is “Coming Soon" or as a more complex website with multiple sections and developed content. We've built in flexibility so your website can expand as your company grows.

5th reasons why startups choose brandings
Reason 5: Double the Choice: Keyword Names and Created Names.

For some entrepreneurs, it's important that their company name contains a triggering keyword that communicates a key element of the firm's strategy, mission, product or service (names like, and

For other startups, a Created name that has no inherent meaning but evokes a quality important to the company or conveys a feeling, is the right choice (names like, and With both keyword and Created name choices, you'll have a better chance of finding the right name for your start-up.

6th reasons why startups choose brandings
Reason 6: Unbeatable Value.

Our naming team has been involved in launching thousands of new ventures. We know startup budgets are tight. So our company names are priced for startups that want branding expertise without the supercharged costs of top-flight global brand development agencies.

We're upfront and honest in all our pricing. There are no hidden fees and no surprises. That's why we urge all entrepreneurs to shop and compare. Once you do, we're sure you won't find a better value -- anywhere.

7th reasons why startups choose brandings
Reason 7: Real Live Humans.

We've always a little suspicious of businesses that don't provide a telephone contact or an office address. We love the challenge of finding the perfect name for new businesses and like talking to our clients. While we're on the cutting edge of technology, we still like the good old-telephone. So if you want to talk about your naming project, or you just want to kick some naming ideas around, give our Brand Development Team a call at 1-800-852-8900 (Toll Free USA and Canada; Global Clients 1-702-803-6111.)

If you ever have a question, we're just a phone call away. If you prefer to communicate via e-mail, just send us a message at Our real live human team members are in the office available Monday - Friday from 9am to 5pm (We're in California so that's Pacific Standard Time).

8th reasons why startups choose brandings
Reason 8: A Wealth of Brand and Naming Expertise.

We bring the best of both "art" and "science" in developing company names that stand apart in the marketplace. We have built a passionate team of the hottest naming specialists, etymologists, strategic planners, creative designers and start-up gurus.

Every members of the Brandings® team is keenly focused on what it takes to produce and sustain an effective new venture. Each member brings a wealth of experience from top naming firms, design groups, and consultancies to every project. When you acquire your name through Brandings, you've put the world's premier naming professionals to work for you.

9th reasons why startups choose brandings
Reason 9: Screened & Tested.

Our clients appreciate the convenience, safety and functionality of Brandings®on-line inventory catalog. Names are screened to preliminarily check for “ownability” and tested to determine the feelings or emotions evoked.

Our strategy and design team professionals work to develop a preliminary design for the name – a key element of brand identity. Our experts in marketing, design and consumer psychology explore the interaction of color, symbolism, imagery, balance, evocation and other design elements.

The team works to create an initial design concept for each name. If the current logo design doesn’t work for your business application -- our design team will change the typefont, colors and image – at no additional cost. You’ll have a memorable company name, dot-com domain and custom-tailored logo as unique as your new venture.

10th reasons why startups choose brandings
Reason 10: A Trusted Source Since 1979.

The Brandings® team has earned the trust of our clients from start to finish. We do what we say. We follow through. We’re transparent in all our undertakings. From the time you place your order, all transactions are encrypted to ensure the highest level of safety and security. Then as we process your order, you’ll be assigned a project manager who will keep you informed on the status of your project at every stage and be available to answer any questions.

Brandings® is proud part of the Educational Assistance Council, Inc. family of companies. Founded in 1979 as a research organization, the direction of our parent company has evolved over the years, but our commitment to quality and client service remains the hallmark of our firm.

Find Your Brand Name Now: Get Started

Featured Category: Construction

name for a construction company

AABuild is a remarkable name for a construction or building company. The name announces to the world that your business is a "Grade AA" builder. AABuild is a favorite of the Brandings® name development team because it's short, memorable and catchy. More+

construction company name

Constructent is a meaningful name that tells your prospective clients that the core activity of your firm is construction. It's a playful derivation on the word "construct" that is made unique and highly expandable with the addition of the suffix "ent." is the matching dot-com domain name that is included in your purchase. More+

available construction company name

UltaBuild and succinctly captures the very soul of your construction or development business. This name confidently evokes an unparalleled sense of building and construction excellence. If you offer the ultimate in quality and building innovation, this is the name for you. More+

name for construction company

BuildEarth is a captivating construction name that meets every criteria for a world-class brand. It is short and powerful with a vocalization and cadence that just sounds right. The name is perfect for a visionary construction company, builder, developer or other growth-focus enterprise. The domain is included in the acquisition price. More+

If you have any questions, please call the Brandings® Brand Development Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: