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Our experts share insights on naming, branding and starting a new venture.
Trap: Picking a Name That's Not Your #1 Choice.
If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.
Tip: Don't Be Different, Be Outstanding.
Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.
Trap: Don't Use Hyphens or Dashes in Your Domain Name.
If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!
Tip: Harmonize Your Company Name With Your Strategic Objectives.
Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.
Check back regularly for new start-up tips and traps to be avoided.
Brandings® offers additional small business services to help you launch and grow your new company. Call us at 1-702-803-6111 or e-mail us at Brandings.com.
Brand Name/Company Name: Zunti
Premium Domain Name Included: Zunti.com
Name Development: Name developed through Brandings® proprietary etymological research, business name generator, company naming architecture and company name generator.
Logo Design: Business logo design included. Free logo design modification.
Preliminary Name Screening: Included
Starter Webpage/Business (if desired): Starter Webpage Zunti.com Included
Strategic Planning Services: Take advantage of Brandings® consulting services to aid in building Zunti. Whether you are looking for long term strategic planning, step-by-step business plan development or corporate repositioning, we will help you hit your target.
Marketing Material & Design Services: Our marketing and development team can help you create a clear corporate identity and powerful brand experience that your audience will remember. All work will be custom-tailored for Zunti and engineered to meet your firm-specific goals and objectives.
Global Trademark Screening: Our research team will undertake advanced screening on key elements for use of the name Zunti. The trademark search will include US trademark databases, global trademark databases, industrial databases, domain name databases, pharma in-use databases, state trademark databases and trade name databases.
Custom Company Naming Should you need to develop a name for additional business units or brand extension activities to fully leverage the potential of the Zunti company name, Brandings.com offers custom company name development services. To learn more about our custom-made business naming plans click here: Company Naming.
Web Design & Hosting Services: Our design professionals will work with you to create an interactive on-line experience for Zunti that meets your business needs.
For a custom quote on these additional services call or e-mail our Brandings® Brand Development Staff today. Call 1-800-852-8900 or e-mail us at Brandings.com .
Business Name Length: Excellent. Tight and focused.
Market Value and Potential of Company Name: Clear, excellent line extension value, global appeal, easily communicated.
Cool Factor: Exceptionally cool company name, fresh, memorable, unique and catchy.
TLD (Top Level Domain) Value: Exceptional. dot-com domain extension has the highest market value; globally recognized TLD; domain extension for business and commerce.
Keywords/Tags: Zunti Flexible Business Name, 5 Letter Developed Name, Brandings®, Zunti.com, Business
Expandability: Strong long term global potential.
Visual Design: Excellent. Clear well defined image.
Linguistic Value: Excellent.
Alphabetic/Non-Alphabetic Characters: Excellent. Name does not contain numbers or hyphens. All alphabetic characters make your domain name easier to type into internet browsers.
(Click here to learn more about all your brand package components.)