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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings at 1-800-852-8900 Blog


Ready-to-Use Brand Logo & Identity Included

(Want to change the logo? Our graphics pros will redesign it – for free!)


Zoltus Name Synopsis & Evaluation: offers a wide range of premium business names, available domain names, free company logos and other services to get your new business off to a winning start. The price listed includes the premium domain name, initial design concept, preliminary name screening, and initial business webpage.

Check-out Brandings® business planning, company name trademark screening, domain name and company support services available to help your start-up. To find out more about how to name a business -- the Brandings® naming professionals are available to help. Call us at 1-702-803-6111 or e-mail us at


Brand Name: Zoltus

Premium Domain Name(s) Included:

Name Development:This company name and domain name have been developed by the naming professionals at

Initial Design Concept/Logo Design: Included

Preliminary Name Screening: Included

Acquisition Status: Zoltus and the registered dot-com are start-up ready.


Strategic Planning Services: Take advantage of Brandings® consulting services to aid in building Zoltus. Whether you are looking for long term strategic planning, step-by-step business plan development or corporate repositioning, we will help you hit your target.

Design Services: Put our design team to work for you. We will redesign the initial design concept/logo for Zoltus until it meets your specific positioning objectives.

Global Trademark Screening: Our research team will undertake advanced screening on key elements for use of the name Zoltus. The trademark search will include US trademark databases, global trademark databases, industrial databases, domain name databases, pharma in-use databases, state trademark databases and trade name databases.

Market Research & Testing: Based on your requirements, we will conduct quantitative and qualitative research for the brand Zoltus company name, offers custom company name development services. To learn more about our custom-made business naming plans click here: Company Naming.

Incorporation Services: Streamline your operations, increase access to outside investment and maintain greater overall flexibility by incorporating your business.

Web Design & Hosting Services: Our design professionals will work with you to create an interactive on-line experience for Zoltus that meets your business needs.

For a custom quote on these additional services call or e-mail our Brandings® Brand Development Staff today. Call 1-800-852-8900 or e-mail us at


Name Length: Concise and targeted.

Commercial Brand Value: Strong value proposition and branding potential, solid potential to increase recognition, communicates uniqueness, strong long term potential.

Keywords/Tags: Zoltus Well Differentiated, 5 Letter Developed Name, Brandings®,, Internet Marketing, Internet, Technology, telecommunications, Computers, Computers

Expandability: Excellent expandability.

Visual Design: Powerful. Succinct. Clear. Memorable.

Linguistic Value: Excellent. Brand name contains all ASCII characters; name is in English and does not require use of foreign language pack for non-ASCII language characters.

Alphabetic/Non-Alphabetic Characters: Excellent. Domain names with all alphanumeric characters are more desirable and have greater market value.

(Click here to learn more about all your brand package components.)


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