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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Ready-to-Use Brand Logo & Identity Included

(Want to change the logo? Our graphics pros will redesign it – for free!)


Xunes Name Data Profile & Evaluation: offers a wide range of company naming, domain name acquisition and other services to get your new venture started right. The price listed includes a premium domain name, logo design, preliminary name screening and starter website.

Brandings® also offers optional services to help you as you launch and grow your new company. To learn more about this name and great business name ideas, contact our Brand Development Team at 1-800-852-8900 or e-mail us at


Brand Name/Company Name: Xunes

Premium Domain Name Included:

Name Development: The company name and dot-com domain name have been crafted utilizing company naming architecture and company name generator.

Logo Design: Company logo design included with custom brand logo/identity design revisions

Preliminary Name Screening: Included

Acquisition Status: Xunes and the registered dot-com are start-up ready.


Strategic Planning Services: Take advantage of Brandings® consulting services to aid in building Xunes . Whether you are looking for long term strategic planning, step-by-step business plan development or corporate repositioning, we will help you hit your target.

Marketing Material & Design Services: Our design professionals are available to help with all your design, printing and marketing needs -- from stationery to integrated media programs. All work will be custom-tailored for Xunes and designed to meet your firm-specific marketing objectives.

Global Trademark Screening: Our research team will undertake advanced screening on key elements for use of the name Xunes . The trademark search will include US trademark databases, global trademark databases, industrial databases, domain name databases, pharma in-use databases, state trademark databases and trade name databases.

Custom Company Naming Should you need to develop a name for additional business units or brand extension activities to fully leverage the potential of the Xunes company name, offers custom company name development services. To learn more about our custom-made business naming plans click here: Company Naming.

Web Design & Hosting Services: Our design professionals will work with you to create an interactive on-line experience for Xunes that meets your business needs.

For a custom quote on these additional services call or e-mail our Brandings® Brand Development Staff today. Call 1-800-852-8900 or e-mail us at


Length of Business Name: Succinct. Short and clear.

Market Value and Potential of Company Name: Evocative and unique, succinct, easy pronunciation, memorable, application potential in high growth industries.

Cool Factor: Exceptionally cool company name, fresh, memorable, unique and catchy.

TLD (Top Level Domain) Value: Exceptional. The dot-com domain extension has the highest market value; globally recognized TLD; domain extension for business and commerce.

Keywords/Tags: Xunes Catchy Business Name, Lifestyle & Leisure Brand Name, Music, Xunes Powerful Name, Whimsical & Fun Brand Name, Brandings®,, Music, J&R Music and Computer World Tower Records, Musician's Friend, Country Music GreatsMusic123Recreation, Music, Arts, Music

Expandability: Domain name has exceptional brand development potential. Strong international expansion potential.

Visual Design: Evocative and versatile.

Linguistic Value: Excellent.

Alphabetic/Non-Alphabetic Characters: Excellent. Name does not contain numbers or hyphens. 100% alphanumeric characters make the domain name easier to remember.

(Click here to learn more about all your brand package components.)


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