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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Ready-to-Use Brand Logo & Identity Included

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WealthMix Brand Name Evaluation:

A cool company name, a great dot-com domain name and a memorable logo are the foundation of a winning start-up. The price listed includes a premium domain name, logo design, preliminary name screening and starter website. offers additional services to help you launch and grow your new company. To learn more about Brandings® company name development packages, we invite you to contact our Brand Development Team at 1-800-852-8900 or e-mail us at


Brand Name/Company Name: WealthMix

Premium Domain Name Included:

Name Development: The company name and dot-com domain name have been crafted utilizing company naming architecture and company name generator.

Logo Design: Company logo design included. No additional cost for brand logo/identity design revisions.

Preliminary Name Screening: Included

Acquisition Status: WealthMix and the registered dot-com are start-up ready.


Strategic Planning Services: Take advantage of Brandings® consulting services to aid in building WealthMix. Whether you are looking for long term strategic planning, step-by-step business plan development or corporate repositioning, we will help you hit your target.

Marketing Material & Design Services: Our design team is available for all your design, printing and marketing needs -- from business cards to integrated marketing campaigns. All work will be custom-tailored for WealthMix -- and we won't rest until each element meets your firm-specific positioning objectives.

Global Trademark Screening: Our research team will undertake advanced screening on key elements for use of the name WealthMix. The trademark search will include US trademark databases, global trademark databases, industrial databases, domain name databases, pharma in-use databases, state trademark databases and trade name databases.

Custom Company Naming Should you need to develop a name for additional business units or brand extension activities to fully leverage the potential of the WealthMix company name, offers custom company name development services. To learn more about our custom-made business naming plans click here: Company Naming.

Web Design & Hosting Services: Our design professionals will work with you to create an interactive on-line experience for WealthMix that meets your business needs.

For a custom quote on these additional services call or e-mail our Brandings® Brand Development Staff today. Call 1-800-852-8900 or e-mail us at .

Brand Name Evaluation:

Length of Company Name: Short and powerful.

Market Value and Potential of Company Name: Evocative, adaptable across multiple markets and varied industries, strong brandability, global application.

Cool Factor: Exceptionally cool company name, fresh, memorable, unique and catchy.

TLD (Top Level Domain) Value: Exceptional. The dot-com domain extension has the highest market value; globally recognized TLD; domain extension for business and commerce.

Keywords/Tags: WealthMix Flexible Business Name, Lifestyle & Leisure Brand Name, Publications & Blogs, WealthMix Easily Communicated Name, Profession & Industry Name, Banking & Finance, Brandings®,, Banking, Investing, Investors Business Daily, Money Market, Bankers Box, Bankers, Financial, Business, Financial Services

Expandability: Application potential in high growth industries.

Visual Design: Crisp. Clean. Well executed.

Linguistic Value: Excellent.

Alphabetic/Non-Alphabetic Characters: Excellent. Name does not contain numbers or hyphens. All alphanumeric characters make your domain name easier to type into internet browsers.

(Click here to learn more about all your brand package components.)


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