For More Tips, Like Us On Facebook


Currency: Select your currency:

company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings at 1-800-852-8900 Blog


Ready-to-Use Brand Logo & Identity Included

(Want to change the logo? Our graphics pros will redesign it – for free!)


Vaxxen Brand Name Evaluation:

Brand Name: Vaxxen
Domain Name:
Logo Design: Price Includes Vaxxen Logo
Name Length: Short and powerful.
Commercial Brand Value: Highly unique, adaptable, linguistically rich, easy recall.
Keywords/Tags: Vaxxen Communicates Uniqueness, 6 Letter Developed Name, Vaxxen High Authenticity, Health & Pharmaceutical Name, General Health, Vaxxen Significant Global Application, Health & Pharmaceutical Name, Pharmaceuticals, Vaxxen Powerful Value Proposition, Name for Science & Biotech, General Science, Vaxxen Global Appeal, Profession & Industry Name, Manufacturing, Vaxxen Domain Name For Sale, General IT, Brandings®,, Pharmacy, Pills, Health Aids, Nutritional Supplements, Vitamins, Nutrition Anti Aging, Business, Pharmaceuticals, Business, Biotechnology and Pharmaceuticals
Expandability: Strong international expansion potential.
Visual Design: Clear and clean.
Linguistic Value: Excellent.
Alphabetic/Non-Alphabetic Characters: Excellent. Domain names with all alphanumeric characters are more desirable and have greater market value.

(Click here to learn more about all your brand package components.)


Add to Favorites