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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings at 1-800-852-8900 Blog


Ready-to-Use Brand Logo & Identity Included

(Want to change the logo? Our graphics pros will redesign it – for free!)


Univou Name Review & Evaluation: offers a wide range of company naming, domain name acquisition and other services to get your new venture started right. The price listed includes a premium .com domain name, logo design, preliminary name screening and starter website.

Brandings® is more than just company naming. We offer a range of additional services from website design to strategic planning to help your start-up succeed and to help you as you launch and grow your new company. To learn more about this name and great business name ideas, contact our Brand Development Team at 1-800-852-8900 or e-mail us at


Brand Name/Company Name: Univou

Premium Domain Name Included:

Name Development: This premium company name and .com domain name have been developed by etymology and naming team utilizing proprietary company naming architecture and company name generator.

Logo Design: Company logo design included with custom brand logo/identity design revisions

Preliminary Name Screening: Included

Acquisition Status: Univou and the registered dot-com are start-up ready.


Strategic Planning Services: Take advantage of Brandings® consulting services to aid in building Univou. Whether you are looking for long term strategic planning, step-by-step business plan development or corporate repositioning, can assist you meet your brand development goals.

Marketing Material & Design Services: Our design professionals are available to help with all your design, printing and marketing needs -- from stationery to integrated media programs. All work will be custom-tailored for Univou and designed to meet your firm-specific marketing objectives.

Global Trademark Screening: Our research team will undertake advanced screening on key elements for use of the name Univou. The trademark search will include US trademark databases, global trademark databases, industrial databases, domain name databases, pharma in-use databases, state trademark databases and trade name databases.

Custom Company Naming Should you need to develop a name for additional business units or brand extension activities to fully leverage the potential of the Univou to ensure that your domain name and company name are in line with your strategic objectives.

Incorporation Services: Streamline your operations, increase access to outside investment and maintain greater overall flexibility by incorporating your business.

Web Design & Hosting Services: Our design professionals will work with you to create an interactive on-line experience for Univou that meets your business needs.

For a custom quote on these additional services call or e-mail our Brandings® Brand Development Staff today. Call 1-800-852-8900 or e-mail us at


Length of Business Name: Excellent. Name is short and memorable.

Market Value and Potential of Company Name: Strong meaning, coherent but not limiting, voice that stands apart, highly authentic, strong value proposition, potential to create measurable results.

Cool Factor: Exceptionally cool company name, fresh, memorable, unique and catchy.

TLD (Top Level Domain) Value: Exceptional. The dot-com domain extension has the highest market value; globally recognized TLD; domain extension for business and commerce.

Keywords/Tags: Univou Memorable Business Name, 6 Letter Developed Name, Brandings®,, Business

Expandability: Excellent global application.

Visual Design: Excellent. Clear well defined image.

Domain Name Character Composition: Excellent. Brand name contains all ASCII characters; name is in English and does not require use of foreign language pack for non-ASCII language characters.

Alphabetic/Non-Alphabetic Characters: Excellent. Name does not contain numbers or hyphens. There is a greater demand for domain names with all alphanumeric characters.

(Click here to learn more about all your brand package components.)


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