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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Undering Brand Name Rating & Assessment:

Developed Ready-To-Use Business Names, Premium Domain Names, Free Product Logos and Company Logos

Brand Name: Undering

Domain Name(s) Included:

Company Name Etymology, Origin and Evocation: Company name created and acquired by Brandings® in-house name development team. Company name is a captivating brand name with a solid universal appeal.

General Audience Appeal and Use Potential of Company Name: This domain is suitable across multiple industries and products.

Company Name Development Value: Very Good (Brand has application in industry with very high monetized value and potential.) Because this great business name contains the word "Under" in it, it will be easy to communicate and remember.

Length of Business Name: Very Good (Company name is 8 characters in length. A short domain name is easier to remember and easier to communicate.)

TLD (Top Level Domain) Value: Excellent (dot-com TLD, highest market value)

Market Value and Potential of Company Name: Excellent (Unique, competitively well positioned, positive associations, application potential in high growth industries.)

Expandability: Good (Expandable to allow for "within industry" expansion.)

Visual Design: Excellent, please remember, we've developed this business logo without know the final use of the name. We will change the logo, based on information you provide us, as to have a better impact on your target market.

Linguistic Value: Excellent (Company name contains all English characters and a dictionary word.)

Alphabetic/Non-Alphabetic Characters: Excellent (Domain names with all alphabetic characters are more desirable and have greater market value.)

Active Website: Yes. Professional WordPress website template included.

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