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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings at 1-800-852-8900 Blog


Ready-to-Use Brand Logo & Identity Included

(Want to change the logo? Our graphics pros will redesign it – for free!)


Trustings Business Name Appraisal:

Brandings® offers a wide range of services to get your new venture started right. The price listed includes the premium domain name, logo design and brand logo/identity redesign, preliminary name screening, and initial business webpage.

Check-out Brandings® business planning, company name trademark screening, domain name and company support services available to help your new business succeed. Whatever your new venture needs, we are here to help. Call us at 1-702-803-6111 or e-mail us at


Brand Name: Trustings

Premium Domain Name(s) Included:

Name Development: Name developed through Brandings® proprietary company naming architecture.

Logo Design Concept & Redesign: Included

Preliminary Name Screening: Included

Ownership: Available now and ready for growth. Trustings and the dot-com domain name have been prepared for immediate transfer.


Strategic Planning Services: Take advantage of Brandings® consulting services to aid in building Trustings. Whether you are looking for long term strategic planning, step-by-step business plan development, corporate repositioning, or you just need to learn how to name a business, we will help you hit your target.

Graphic Design and Advanced Logo Services: If you require design services -- from packaging to complete marketing campaigns, we can help. we will redesign the initial design concept/logo for Trustings until it meets your specific positioning objectives.

Global Trademark Screening: Our research team will undertake advanced screening on key elements for use of the name Trustings. We offer a wide variety of trademark screening to meet the needs of sole proprietors to large corporations.

Market Research & Testing: Based on your requirements, we will conduct quantitative and qualitative research for the brand Trustings company name, offers custom company name development services. To learn more about our custom-made business naming plans click here: Company Naming.

Incorporation Services: Streamline your operations, increase access to outside investment and maintain greater overall flexibility by incorporating your business.

Web Design & Hosting Services: Our design professionals will work with you to create an interactive on-line experience for Trustings that meets your business needs.

For a custom quote on these additional services call or e-mail our Brandings® Brand Development Staff today. Call 1-800-852-8900 or e-mail us at


Name Length: Few characters in name; increased market value.

Market Value and Potential of Company Name: Strong value proposition and branding potential, solid potential to increase recognition, communicates uniqueness, strong long term potential.

Keywords/Tags: Trustings Available Company Name For Sale, Premium Domain Name, Trustings Logo, Design

Expandability: Significant global application.

Visual Design: Positive appeal.

Linguistic Value: Excellent. Brand name contains all ASCII characters; name is in English and does not require use of foreign language pack for non-ASCII language characters.

Alphabetic/Non-Alphabetic Characters: Excellent. Name does not contain numbers or hyphens; significantly higher demand for all alphanumeric characters.

(Click here to learn more about all your brand package components.)

$2,880 $2,580

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