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Our experts share insights on naming, branding and starting a new venture.
Trap: Picking a Name That's Not Your #1 Choice.
If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.
Tip: Don't Be Different, Be Outstanding.
Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.
Trap: Don't Use Hyphens or Dashes in Your Domain Name.
If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!
Tip: Harmonize Your Company Name With Your Strategic Objectives.
Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.
Check back regularly for new start-up tips and traps to be avoided.
A cool company name, a great dot-com domain name and a memorable logo are the foundation of a winning start-up. The price listed includes the premium company name, the exact-match dot-com domain name, logo design, preliminary name screening and initial website.
Brandings.com offers additional small business services to help you launch and grow your new company. Call us at 1-702-803-6111 or e-mail us at Brandings.com.
Brand Name/Company Name: TruckPriority
Premium Domain Name Included: TruckPriority.com
Name Development: This premium company name and dot-com domain name have been developed through Brandings® proprietary etymological research and domain name generator.
Logo Design: Business logo design included. Free logo design modification.
Preliminary Name Screening: Included
Starter Webpage/Business: Starter Webpage TruckPriority.com Included
Strategic Planning Services: Take advantage of Brandings® consulting services to aid in building TruckPriority. Whether you are looking for long term strategic planning, step-by-step business plan development or corporate repositioning, we will help you hit your target.
Marketing Material Design Services: Company Naming.
Web Design Hosting Services: e-mail us at Brandings.com .
Brand Name Evaluation:
Business Name Length: Few characters in name; increased market value.
Market Value and Potential of Company Name: Short, memorable, simple, flexible for use across multiple and varied industries, strong global application.
Cool Factor:Exceptionally cool company name, fresh, memorable, unique and catchy.
TLD (Top Level Domain) Value: Exceptional. dot-com domain extension has the highest market value; globally recognized TLD; domain extension for business and commerce.
Keywords/Tags: TruckPriority Evocative Name, Truckiing, Freight, Lifestyle Leisure Brand Name, Powerful Combination of Consonants and Vowels, Product Name Service Name, Automotive Cars, Brandings®, TruckPriority.com, Cars, Auto Parts and Accessories, New Cars, or even for Used Cars.
Expandability: Strong international growth potential.
Visual Design: Appropriate for brand and industry.
Linguistic Value: Excellent.
Alphabetic/Non-Alphabetic Characters: Excellent. Name does not contain numbers or hyphens. All alphabetic characters make your domain name easier to type into internet browsers.(Click here to learn more about all your brand package components.)