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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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TrainerUSA Brand Name Evaluation:

Brand Name: TrainerUSA
Domain Name:
Logo Design: Price Includes TrainerUSA Logo
Name Length: Concise and targeted.
Commercial Brand Value: Powerful, succinct, clear, memorable, application potential in high growth industries.
Keywords/Tags: TrainerUSA Highly Sustainable, Health & Pharmaceutical Name, Weight Loss, TrainerUSA Excellent Recall Value, Health & Pharmaceutical Name, Wellness, TrainerUSA Clear Imagery, Lifestyle & Leisure Brand Name, Publications & Blogs, TrainerUSA Global Application, Profession & Industry Name, Consultants, TrainerUSA Developed Company Name, Sports & Recreation Name, Fitness, TrainerUSA Excellent Line Extension Value, Sports & Recreation Name, General Sports, Brandings®,, Fitness, Fitness Equipment, Gym Equipment, Scales and Body Fat Monitors, Gym Clothing, Gym Bags, Health, Fitness, Health, Fitness
Expandability: Strong long term global potential.
Visual Design: Clear and adaptable.
Linguistic Value: Excellent.
Alphabetic/Non-Alphabetic Characters: Excellent. Domain names with all alphanumeric characters are more desirable and have greater market value.

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