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Our experts share insights on naming, branding and starting a new venture.
Trap: Picking a Name That's Not Your #1 Choice.
If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.
Tip: Don't Be Different, Be Outstanding.
Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.
Trap: Don't Use Hyphens or Dashes in Your Domain Name.
If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!
Tip: Harmonize Your Company Name With Your Strategic Objectives.
Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.
Check back regularly for new start-up tips and traps to be avoided.
Domain Name(s) Included: SunHug.com
Company Name Etymology, Origin and Evocation: Company name created and acquired by Brandings® in-house name development team. Company name is the powerful combination of two words "Sun" and "Hug."
General Audience Appeal and Use Potential of Company Name: Food Products, Beach and Pool, Gardening, Nature, Farming and Agriculture, Cleaning, Astronomy and Space, Geography, Natural Resources, Cleaning Products, Garden, General Travel anything related to the sun or sand, warmth or the beach or ocean.
This company name has no specific meaning which means this company name can be developed into just about anything. With a slight not to the sun, this name sounds fresh and warm but can be expanded greatly.
Company Name Development Value: Very Good (Brand has application in industry with very high monetized value and potential.)
Length of Business Name: Excellent (Company name is 6 characters in length. A short domain name is easier to remember and easier to communicate.) When was the last time you've seen such a powerful, six letter domain name on the market?
TLD (Top Level Domain) Value: Excellent (dot-com TLD, highest market value)
Market Value and Potential of Company Name: Excellent (Highly evocative, succinct, application across multiple markets and industries, highly memorable.)
This company name can be developed into any type of business and there are endless products which can use this name.
Expandability: Good (Expandable to allow for "within industry" expansion.)
Visual Design: Excellent. While this logo is excellent, if it is not exactly what you're looking for, our Brandings® Design Team will tweak, shift or even redesign this logo for the maximum impact on your target market.
Linguistic Value: Excellent (Company name contains all English characters.)
Alphabetic/Non-Alphabetic Characters: Excellent (Domain names with all alphanumeric characters are more desirable and have greater market value.)Trademark Screening and Registration Service)
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