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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Ryedge Brand Name Evaluation:

Brand Name: Ryedge
Domain Name: Ryedge
Logo Design: Price Includes Ryedge Logo
Name Length: Short and powerful.
Market Value and Potential of Company Name: Strong long term brandability, clearly expresses a competitive difference, solid market positioning potential.
Keywords/Tags: Ryedge Available Company Name For Sale, Ryedge.com Premium Domain Name, Ryedge Logo, Ryedge.com Design
Expandability: Strong long term global potential.
Visual Design: Highly authentic.
Linguistic Value: Excellent.
Alphabetic/Non-Alphabetic Characters: Excellent. Name does not contain numbers or hyphens; significantly higher demand for all alphanumeric characters.

(Click here to learn more about all your brand package components.)


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