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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Rexyl Brand Name Rating & Assessment:

Brand Name: Rexyl

Domain Name(s) Included: Rexyl.com

Company Name Etymology, Origin & Evocation: Developed through proprietary etymological research, business name generator, company naming architecture and company name generator. Company name is a really, whimsical creation with broad appeal that contains rex or Latin for king.

General Audience Appeal and Use Potential of Company Name: Pharmaceuticals, Government, History, Politics.

Company Name Development Value: Excellent (This unique company name can be used in a wide variety of industries and has exceptional growth potential.)

Length of Business Name: Excellent (Company name is 5 characters in length. A short domain name is easier to remember and easier to communicate.)

TLD (Top Level Domain) Value: Excellent (dot-com TLD, highest market value)

Market Value and Potential of Company Name: Excellent (Strong value proposition, well positioned for change and growth, potential to create measurable results, global appeal, easily communicated.)

Expandability: Excellent (Highly expandable to allow for expansion or industry changes. Excellent global application.)

Visual Design: Excellent

Linguistic Value: Excellent (Company name contains all English characters.)

Alphabetic/Non-Alphabetic Characters: Excellent (Domain names with all alphanumeric characters are more desirable and have greater market value.)

Active Website: Yes. Professional WordPress website template included.

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