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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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We have the best names for your retail business or shop, so don't worry, you've come to the right place. Brandings has developed thousands of names perfect for your new venture. That said, make sure to check out more than only one category as you will find great names which are perfect for your business in several different categories.

The Brandings Team has developed thousands of premium auction company names, beauty shop business names, beauty related business names, soap company names, ready-to-use retail business names, electronic goods business names, fashion and apparel company names, boot company names, embroidery company names, names for a t-shirt company, business name for bags retailer, gifts company names, gift basket company names.

We also developed names for a jewelry company, jewelry business name ideas, jewelry business names, tobacco company names, cigarette company name, wholesale business names and trash company name ideas... and many more!

Be sure to check what we call "invented,""created" or "Multiple Industry" business names. These names are short, unique and memorable. Check-out these categories: Invented Business Names, Catchy Company Names, Cool Company Names, Creative Business Names, Unique Company Names. The shorter the better, is what we say about business and product names so be sure to check out 5 Letter Company Names and 6 Letter Business Names, these names are easily communicated and easily remembered.

Branding has the company and product name for you. If you are having trouble finding it, please let us know, our team is here to help.