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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings at 1-800-852-8900 Blog


Ready-to-Use Brand Logo & Identity Included

(Want to change the logo? Our graphics pros will redesign it – for free!)


RepairBoy Start-Up Name Valuation: offers a wide range of company naming, domain name acquisition and other services to get your new venture started right. The price listed includes the premium domain name, logo design and brand logo/identity redesign, preliminary name screening, and initial business webpage.

Check-out Brandings® business planning, company name trademark screening, domain name and company support services available to help your start-up. To learn more about Brandings® company name development - we are here to assist. Call us at 1-702-803-6111 or e-mail us at


Brand Name/Company Name: RepairBoy

Premium Domain Name Included:

Name Development: Business name development through Brandings® proprietary company naming architecture.

Logo Design Concept & Redesign: Included

Preliminary Name Screening: Included

Availability: RepairBoy company name, domain and logo are ready for immediate use. has been screened and transfer-ready.


Strategic Planning Services: A great company name is just the beginning. Let help with the successful launch of RepairBoy. Whether you are looking for long term strategic planning, step-by-step business plan development or corporate repositioning, we will help you hit your target.

Marketing Material & Design Services: Put the Brandings® design team to work for you. We will create custom brochures, business cards, promotional material and more. All work will be custom-tailored for your unique business application. Put our design team to work for you. We will redesign the initial design concept/logo for RepairBoy until it meets your specific positioning objectives.

Global Trademark Screening: Our research team will undertake advanced screening on key elements for use of the name RepairBoy. The trademark search will include US trademark databases, global trademark databases, industrial databases, domain name databases, pharma in-use databases, state trademark databases and trade name databases.

Custom Company Naming Should you need to develop a name for additional business units or brand extension activities to fully leverage the potential of the RepairBoy company name, offers custom company name development services. To learn more about our custom-made business naming plans click here: Company Naming.

Incorporation Services: Streamline your operations, increase access to outside investment and maintain greater overall flexibility by incorporating your business.

Web Design & Hosting Services: Our graphic design team will partner with you to create an interactive on-line experience for RepairBoy that meets your business needs.

For a custom quote on these additional services call or e-mail our Brandings® Brand Development Staff today. Call 1-800-852-8900 or e-mail us at


Name Length: Excellent. Pointed and clear.

Market Value and Potential of Company Name: Highly sustainable, clear imagery, highly memorable, strong long term potential, strong potential to build awareness.

Cool Factor: Exceptionally cool company name, fresh, memorable, unique and catchy.

TLD (Top Level Domain) Value: Exceptional. The dot-com domain extension has the highest market value; globally recognized TLD; domain extension for business and commerce.

Keywords/Tags: RepairBoy Available Company Name For Sale, premium domain name, RepairBoy Logo, Design

Expandability: Highly expandable to allow for expansion or industry changes. Excellent global application.

Visual Design: Evocative and versatile.

Linguistic Value: Excellent. Brand name contains all ASCII characters; name is in English and does not require use of foreign language pack for non-ASCII language characters.

Alphabetic/Non-Alphabetic Characters:Exceptional. The domain does not have numbers of hyphens. There is increased value in all alphanumeric dot-com domain names.

(Click here to learn more about all your brand package components.)


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