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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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RegencyLane Brand Name Rating & Assessment:

Brand Name: RegencyLane

Domain Name(s) Included:

Company Name Etymology, Origin & Evocation: Company name created and acquired by Brandings® in-house name development team. Company name is the powerful combination of two words Regency and Lane.

General Audience Appeal and Use Potential of Company Name: Politics, Construction, Real Estate, Rentals, Residential.

Company Name Development Value: Excellent (This unique company name can be used in a wide variety of industries and has exceptional growth potential.)

Length of Business Name: Very Good (Company name is 11 characters in length. A short domain name is easier to remember and easier to communicate.)

TLD (Top Level Domain) Value: Excellent (dot-com TLD, highest market value)

Market Value and Potential of Company Name: Excellent (Strong value proposition and branding potential, solid potential to increase recognition, communicates uniqueness, strong long term potential.)

Expandability: Good (Expandable to allow for within industry expansion.)

Visual Design: Excellent

Linguistic Value: Excellent (Company name contains all English characters.)

Alphabetic/Non-Alphabetic Characters: Excellent (Domain names with all alphanumeric characters are more desirable and have greater market value.)

Active Website: Yes. Professional WordPress website template included.

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