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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Zuuto

Zuuto

$2,480


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Zykin

Zykin

$2,780


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Zycian

Zycian

$2,480


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Zoltus

Zoltus

$3,080


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Zypure

Zypure

$2,780


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ZipBlade

ZipBlade

$1,680


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Zulat

Zulat

$2,180


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Zunti

Zunti

$2,780


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Zyant

Zyant

$2,480


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Zundies

Zundies

$2,480


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Zubrix

Zubrix

$3,080


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Zomgo

Zomgo

$2,780


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Ziffe

Ziffe

$2,480


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Zoste

Zoste

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Zyxal

Zyxal

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Ziaxa

Ziaxa

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Zitzu

Zitzu

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ZioGen

ZioGen

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Zubly

Zubly

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Zuwl

Zuwl

$5,980


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Zuddi

Zuddi

$2,480


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Zydar

Zydar

$2,780


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Zuffu

Zuffu

$2,480


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ZipBop

ZipBop

$2,817


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Zuyoo

Zuyoo

$2,480


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Zemga

Zemga

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Zopho

Zopho

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ZetZin

ZetZin

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ZibLet

ZibLet

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Zymbu

Zymbu

$2,480


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ZipMoto

ZipMoto

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Zytoo

Zytoo

$2,780


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Zurria

Zurria

$2,817


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Zytwo

Zytwo

$2,708


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Zuviu

Zuviu

$2,480


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Zundie

Zundie

$2,480


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Zimso

Zimso

$2,480


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Zerst

Zerst

$2,780


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ZibLit

ZibLit

$2,880


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ZipVans

ZipVans

$8,680


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Zipze

Zipze

$2,780


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Zoshu

Zoshu

$2,780


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Zidys

Zidys

$2,480


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Zolba

Zolba

$2,480


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Zymoo

Zymoo

$2,480


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Zytho

Zytho

$2,480


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Ziffles

Ziffles

$2,280


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ZipPlumber

ZipPlumber

$4,680


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Zyable

Zyable

$2,480


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Zoogu

Zoogu

$1,680


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Zyphu

Zyphu

$2,408


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Zemur

Zemur

$2,480


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ZipBro

ZipBro

$2,817


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Zogly

Zogly

$2,480


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Zyigs

Zyigs

$2,780


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Zyig

Zyig

$3,980


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Zusys

Zusys

$2,480


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Zymby

Zymby

$2,480


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ZinVin

ZinVin

$2,480


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Zuvius

Zuvius

$3,580


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ZRJO

ZRJO

$2,880


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ZenFuel

ZenFuel

$2,280


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ZeroVault

ZeroVault

$2,380


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Zaamp

Zaamp

$2,780


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ZuGeo

ZuGeo

$2,480


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Zuney

Zuney

$2,780


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ZEYB

ZEYB

$2,880


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ZipMotos

ZipMotos

$2,480


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ZipPlumbing

ZipPlumbing

$1,680


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zMaid

zMaid

$1,680


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ZipperGate

ZipperGate

$22,180


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Zyduc

Zyduc

$2,780


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ZipExtract

ZipExtract

$2,780


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Zidum

Zidum

$2,780


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Ziobi

Ziobi

$2,780


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Zarker

Zarker

$2,400


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