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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Wisecor

Wisecor

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Wynce

Wynce

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WarmSide

WarmSide

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Wayings

Wayings

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Worldings

Worldings

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Wondermatic

Wondermatic

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Wutly

Wutly

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Wyale

Wyale

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Whimpie

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Waffly

Waffly

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WellBurst

WellBurst

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Wrone

Wrone

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Wysan

Wysan

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Whimpies

Whimpies

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Wyynd

Wyynd

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WaveGeo

WaveGeo

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Wudly

Wudly

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Wuven

Wuven

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WishQuest

WishQuest

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WinnerSmile

WinnerSmile

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WhiskyBlack

WhiskyBlack

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WideGlobe

WideGlobe

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Wuver

Wuver

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WowBurst

WowBurst

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WakeWell

WakeWell

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Wegly

Wegly

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WFAJ

WFAJ

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Wuxel

Wuxel

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WholeGreat

WholeGreat

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Wedby

Wedby

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Wolor

Wolor

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WestFunding

WestFunding

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Wylis

Wylis

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WindSuccess

WindSuccess

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WLZO

WLZO

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WealthFound

WealthFound

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Wyyse

Wyyse

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WonderAce

WonderAce

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WealthMix

WealthMix

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WellTrak

WellTrak

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WashPure

WashPure

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Workingly

Workingly

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Wyyre

Wyyre

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WagonMart

WagonMart

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WashWipes

WashWipes

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Witchings

Witchings

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Wyneo

Wyneo

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WealthEarned

WealthEarned

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Whayle

Whayle

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WelcomeSavings

WelcomeSavings

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WealthAchieve

WealthAchieve

$1,698


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WesternBioFuel

WesternBioFuel

$1,481


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Wurro

Wurro

$2,404


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