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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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The perfect name for your Home Product or Home Service Company is just above but make sure you check out a few categories. You may just find that the perfect name is in related categories and not in an exact one you thought. Don't under estimate or not consider a great name from a different category that may work for your business, who ever heard of a computer company named Apple?

The Brandings Naming Team has developed thousands of premium appliance business names, ready-to-use product company names, ready-to-use service company names, names for a cleaning services, the best names for a home cleaning business, pool service business names, cleaning supply business names, extermination & pest company names, flowers & floral company names, garden supply company names, cool landscape company names, lawn care business names, home accessories company names. we have even developed names for a decorating blog names, locksmith company names, home repair company names and security company names... and many more!

We have got hundreds of categories and thousands of great names, we know we have the perfect one for your new venture. Have fun exploring!