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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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HelpStars Brand Name Evaluation:

Brand Name: HelpStars
Domain Name: HelpStars.com
Logo Design: Price Includes HelpStars Logo
Name Length: Succinct. Short and clear.
Commercial Brand Value: Well differentiated, solid coherence, unique, competitively well positioned, positive associations.
Keywords/Tags: HelpStars Communicated Differentiation, Education Related Name, Counseling & Tutoring, HelpStars Supports an Evolving Marketing Strategy, Health & Pharmaceutical Name, Hospitals & Clinics, HelpStars Strong Long Term Brandability, Health & Pharmaceutical Name, Mental Health, HelpStars Clearly Expresses a Competitive Difference, Lifestyle & Leisure Brand Name, Causes & Charity, HelpStars Solid Marketing Positioning Potential, Lifestyle & Leisure Brand Name, Movies & TV, HelpStars Strong Branding Potential, Profession & Industry Name, Consultants, HelpStars Solid Potential to Increase Recognition, Profession & Industry Name, Investing, HelpStars Communicates Uniqueness, Real Estate & Development Name, General Real Estate, HelpStars High Authenticity, General IT, HelpStars Significant Global Application, Travel Related Company Name, Travel Agents & Tourism, Brandings®, HelpStars.com, Business
Expandability: Positioned for expansion.
Visual Design: Appropriate for brand and industry.
Linguistic Value: Excellent.
Alphabetic/Non-Alphabetic Characters: Excellent. Domain names with all alphabetic characters are more desirable and have greater market value.

(Click here to learn more about all your brand package components.)


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