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Our experts share insights on naming, branding and starting a new venture.
Trap: Picking a Name That's Not Your #1 Choice.
If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.
Tip: Don't Be Different, Be Outstanding.
Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.
Trap: Don't Use Hyphens or Dashes in Your Domain Name.
If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!
Tip: Harmonize Your Company Name With Your Strategic Objectives.
Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.
Check back regularly for new start-up tips and traps to be avoided.
Business Name Etymology, Origin & Evocation: Business name created and acquired by Brandings® in-house name development team. Business name was created for brevity, clarity and global appeal and contains the word Hag.
General Audience Appeal and Use Potential of Business Name: Games, Women, General Shopping.
Developmental Value: Good (Brand has application in industry with good monetized value and potential.)
Length of Business Name: Excellent (Business name is 5 characters in length. Short Business names have significant value.)
TLD (Top Level Domain) Value: Excellent (dot-com TLD, highest market value)
Market Value and Potential of Business Name: Excellent (Unique, evocative, memorable, flexible for use across multiple industries.)
Expandability: Good (Expandable to allow for within industry expansion.)
Visual Design: Exceptional. Clean, unique graphic design make the brand easy for your audience to remember.
Linguistic Value: Excellent. The domain name is easy-to-pronounce and easy-to-spell. This makes the Business name easier to remember.
Website Included: Yes. Professional WordPress website template included.
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