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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Geobus Brand Name Rating & Assessment:

Quality Company Names, Developed Domain Names, Free Product Logos and Company Logos


Brand Name: GeoBus


Domain Name(s) Included: and


Company Name Etymology, Origin Evocation: Company name created and acquired by Brandings® in-house name development team. Company name is a derivation of the Greek "geo" for earth (think Geography or Geology) and "bus."

General Audience Appeal and Use Potential of Company Name: Short Powerful Environment, Gen Y Brands, Publication/Forums, Energy/Fuel, Automotive, Camping Outdoor, Technology, Travel Transport, General Travel, Adventure, Lodging, Transportation, Vacation Rentals.

This short (6) six letter business name can be used for any type of transportation company, from a more typical bus to furniture moving or even a light rail company.  The word "bus" can be expanded on to just about any type of transportation, people or otherwise.

Developmental Value: Excellent (This unique company name can be used in a wide variety of industries and has exceptional growth potential.)  With the push in earth friendly transportation, this business name is set for a winning business. 

GeoBus can be used for any type of environmentally friendly, powered vehicle including biofuel, electric or hybrid.

Length of Business Name: Excellent (Company name is 6 characters in length. Short company names have significant value, they're easy to remember, spell and communicate.)

TLD (Top Level Domain) Value: Excellent (dot-com TLD, highest market value) The dot-com domain name extension has become the universal and globally recognized domain name extension for business.

Market Value and Potential of Company Name: Excellent, this brand name is succinct, evocative, versatile, highly unique, highly memorable, and has strong global appeal.

The two words "Geo" and "Bus" transcends languages and are recognized in most languages.

Expandability: Very Good (Expandable to multiple industries and markets. Solid global application.)

Visual Design: Excellent.  Please not that included in the price, the Brandings® Design Team will gladly redesign this logo to better fit your needs, based on information you provide us.  Please ask a Brandings® Team Member if you have any questions about logo redesign and our mix and match process.

Linguistic Value: Excellent. The domain name is easy-to-pronounce and easy-to-spell. This makes the company name easier to remember.  As stated above, these two words are universally recognized almost globally so expansion through the Americas and Europe would not be an issue.

Alphabetic/Non-Alphabetic Characters: Excellent (Name does not contain numbers or hyphens; significantly higher demand for all alphabetic characters.)

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