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Our experts share insights on naming, branding and starting a new venture.
Trap: Picking a Name That's Not Your #1 Choice.
If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.
Tip: Don't Be Different, Be Outstanding.
Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.
Trap: Don't Use Hyphens or Dashes in Your Domain Name.
If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!
Tip: Harmonize Your Company Name With Your Strategic Objectives.
Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.
Check back regularly for new start-up tips and traps to be avoided.
Brandings® offers a wide range of services to get your new venture started right. The price listed includes the premium domain name, logo design and brand logo/identity redesign, preliminary name screening, and initial business webpage.
Call us at 1-800-852-8900 or Click Here.
Brand Name: Fuelate
Premium Domain Name(s) Included: Fuelate.com
Name Development: Name developed through Brandings® proprietary company naming architecture.
Logo Design Concept & Redesign: Included
Preliminary Name Screening: Included
Company Name Status: Fuelate and the dot-com domain name Fuelate.com have been fully developed and set for immediate transfer.
Strategic Planning Services: Take advantage of Brandings® consulting services to aid in building Fuelate. Whether you are looking for long term strategic planning, step-by-step business plan development or corporate repositioning, we will help you hit your target.
Marketing Material & Design Services: Put the Brandings® design team to work for you. we will create custom brochures, business cards, promotional material and more. All work will be custom-tailored for Fuelate until it meets your firm-specific positioning objectives.
Global Trademark Screening: Our research team will undertake advanced screening on key elements for use of the name Fuelate. The trademark search all major trademark registries.
Market Research & Testing: Based on your company needs, we will conduct quantitative and qualitative research for Fuelate to ensure congruence with your strategic objectives.
Incorporation Services: Streamline your operations, increase access to outside investment and maintain greater overall flexibility by incorporating your business.
Web Design & Hosting Services: Our design professionals will work with you to create an interactive on-line experience for Fuelate that meets your business needs.
For a custom quote on these additional services call or e-mail our Brandings® Brand Development Staff today. Call 1-800-852-8900 or Click Here.
Name Length: Few characters in name; increased market value.
Commercial Brand Value: Highly unique, adaptable, linguistically rich, easy recall.
Keywords/Tags: Freshsicle Available Company Name For Sale, Freshsicle.com Premium Domain Name, Freshsicle Logo, Freshsicle.com Design
Coolness Factor: Excellent. Very cool company name.
Expandability: Strong long term global potential.
Visual Design: Easily communicated.
Linguistic Value: Excellent. Brand name contains all ASCII characters; name is in English and does not require use of foreign language pack for non-ASCII language characters.
Alphabetic/Non-Alphabetic Characters: Excellent. Name does not contain numbers or hyphens. This makes the company name more valuable.
(Click here to learn more about all your brand package components.)