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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Freshings Brand Name Evaluation:

Brand Name: Freshings
Domain Name:
Logo Design: Price Includes Freshings Logo
Name Length: Succinct. Short and clear.
Commercial Brand Value: Short, memorable, simple, flexible for use across multiple and varied industries, strong global application.
Keywords/Tags: Freshings Evocative Name, Food & Drink Name, General Food, Freshings Powerful Combination of Consonants and Vowels, Food & Drink Name, Restaurants, Freshings Short Business Name, Food & Drink Name, Retail Markets, Freshings Easy Recall Name, Hot UN & ING Brand Name, Freshings Significant Global Potential, Name That Means Fresh & Frosty, Freshings premium domain name, Product Name & Service Name, Cleaning Supplies, Freshings Solid Appeal, Product Name & Service Name, Flowers & Floral, Freshings Short & Powerful Business Name, Profession & Industry Name, Advertising, Freshings Excellent Recall Value, Profession & Industry Name, Farming & Agriculture, Freshings Cool Business Name, Profession & Industry Name, Import & Export, Brandings®,, Business
Expandability: Excellent global application.
Visual Design: Appropriate for brand and industry.
Linguistic Value: Excellent.
Alphabetic/Non-Alphabetic Characters: Excellent. Domain names with all alphanumeric characters are more desirable and have greater market value.

(Click here to learn more about all your brand package components.)


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