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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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EvaluBuy Start-Up Name Summary:

A cool company name and a great dot-com domain name are just the beginning of Brandings.com services to help get your start-up off the ground. The price listed includes the premium company name, full .com domain ownership, logo design and brand logo/identity redesign, preliminary name screening, and initial business webpage.

Check-out Brandings® business planning, company name trademark screening, domain name and company support services available to help your start-up. Whatever your new venture needs, we are here to help. Call us at 1-702-803-6111 or e-mail us at Brandings.com.

BRAND NAME ACQUISITION PRICE INCLUDES:

Brand Name: EvaluBuy

Premium Domain Name(s) Included: EvaluBuy.com

Name Development: This premium company name and .com domain name have been developed through Brandings® proprietary company naming architecture.

Logo Design Concept & Redesign: Included

Preliminary Name Screening: Included

Company Name Status: EvaluBuy and the dot-com domain name EvaluBuy.com have been fully developed and set for immediate transfer.

ADDITIONAL BRAND SERVICES:

Strategic Planning Services: Take advantage of Brandings® consulting services to aid in building EvaluBuy. Whether you are looking for long term strategic planning, step-by-step business plan development or corporate repositioning, we will help you hit your target.

Marketing Material & Design Services: Put the Brandings® design team to work for you. We will create custom brochures, business cards, promotional material and more. We will redesign the initial design concept/logo for EvaluBuy until it meets your specific positioning objectives.

Global Trademark Screening: Our research team will undertake advanced screening on key elements for use of the name EvaluBuy. We offer a wide variety of trademark screening to meet the needs of sole proprietors to large corporations.

Custom Company Naming Should you need to develop a name for additional business units or brand extension activities to fully leverage the potential of the EvaluBuy company name, Brandings.com offers custom company name development services. To learn more about our custom-made business naming plans click here: Company Naming.

Web Design & Hosting Services: Our design professionals will work with you to create an interactive on-line experience for EvaluBuy that meets your business needs.

For a custom quote on these additional services call or e-mail our Brandings® Brand Development Staff today. Call 1-800-852-8900 or e-mail us at Brandings.com.

PRELIMINARY BRAND EVALUATION

Name Length: Name is short in length. Short names have great market value.

Market Value and Potential of Company Name: Highly sustainable, clear imagery, highly memorable, strong long term potential, strong potential to build awareness.

Keywords/Tags: EvaluBuy Available Company Name For Sale, EvaluBuy.com cool domain name, EvaluBuy Logo, EvaluBuy.com Design

Expandability: Strong international expansion potential.

Visual Design: Well suited to industry and market.

Linguistic Value: Excellent.

Alphabetic/Non-Alphabetic Characters: Excellent. Name does not contain numbers or hyphens; significantly higher demand for all alphanumeric characters.

(Click here to learn more about all your brand package components.)


$2,488


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